Service
Our services for sellers and buyers
Choosing the right estate agent?
All of our staff have the proven skills to match the right property with
the right buyer and to achieve the best possible results under prevailing
market conditions.
When you have made your decision to sell a property the next step is to appoint an estate agent who you can trust, who can guide you through the process and help you achieve the best price. When appointing an estate agent, there are many aspects to consider. Outlined below are some of the criteria which will help you choose the right agent for you
Recommendation - Speak
to people who have already had good experiences with estate agents. Which
company is the most proactive, which one is recommended again and again? Which one
is the market leader?
Network -
An estate agent who is part of a national or international network will expose
your property to a larger market through its network of offices
Proven
Track Record - Ask the agent if they are the right person to sell
your property. Have they sold a house like yours before? Do they have a
proven track record of selling properties similar to yours? Have a good look at
the range of properties offered by estate agents who have specialised in
properties in your district. Which agent is particularly successful in your
section of the market?
Standard of
Professionalism - When you first approached the agent were you
treated in a professional and courteous way? Are they knowledgeable about
the market? Consider your impression of the office. Is it a smart
professional office with a team of efficient, helpful and friendly agents? The
way in which an estate agency presents itself to you should give you an idea of
how they will present your property to prospective buyers.
Advertising - Study the advertisement placed by agents. Are they clear, in colour and provide correct and useful information? Would they show your house in the best possible way to attract buyers? Ask agents to explain their advertising approach. Where will your property be advertised?
Marketing - Ask the agent to explain their marketing strategy. Besides advertising in the local press, in what other ways will your property be marketed? Is the agent proactive? Any agent can take photographs and produce a set of particulars. But who receives those particulars? How many applicants do they have looking for this type of property? Will the agent go the extra mile to find a buyer for your property?
Property Details - Ask for some examples of an agents’ sales particulars. Look at the quality. Are they professionally produced property details with good photographs, floor plans and accurate descriptions?
Internet Presence - With the ever increasing number of people using the internet to search for a property, compare agents’ websites. Is the website easy to use, clear and well publicized? Is the agent on an independent property portal?
Market Leaders - Buy the local paper and property magazines. Who is providing the market comment? Which agent has a comprehensive knowledge of the local market place?
In every town and city there are many estate agents from whom to choose. Not all of them will have the right quailifications and meet the right criteria to give you the best possible result. It is worth investing some time and energy into selecting the right agent for you, with whom you feel comfortable and with whom you feel you could work well, and therefore achieve the best price and enjoy a process that runs smoothly.
