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A Targeted Marketing Strategy For Your Property
To emphasize the uniqueness of your property, an individual marketing plan can be created to provide the guideline for the entire marketing process in ensuring that your property is be targeted toward the correct buyers and markets.
The first step will be to offer your property in a discreet and targeted manner to our selected list of prospective buyers. If we do not find a suitable buyer for your property among those actively searching clients locally and worldwide, Engel & Völkers will, with your agreement, implement a wider marketing strategy.
In the first phase, the marketing measures are focused on customers in the immediate vicinity of your property. These may be families or individuals wishing to find a new home. For the resort markets, we seek for visitors and tourists who are looking to invest in a second home.
In order to reach the potential buyers within your immediate neighborhood, or those actively looking for a property in the area, we will place our most effective means of local advertising: the E&V "For Sale" sign, in a suitable position on the property is a proven marketing tool that works. 'For Sale' signs are an extremely effective marketing tool and one that we recommend to all owners.
In addition to accessing the existing client database and local home hunters, we will take positive steps to market your property both locally and nationally.
These marketing measures may include:
- Creation of a sales display advert (exposé) for the local shop window
- Optional advertising in the local media
- International direct marketing to our client database via regular newsletters and promotions
- Presentation on the Engel & Völkers website and other international partner sites in the UK and Europe
- International Cross-selling with some of the 400+ Engel & Völkers offices worldwide
- Optional regional and international advertising such as newspapers and magazines.
- Advertising in our local market Private Residence brochure with both local and national distribution as well as being available as an e.brochure to our international clients & visitors to our website.
- Optional advertising in our exclusive lifestyle and architecture magazine - Global Guide (GG)
- For truly exclusive luxury properties that are valued over Euro 8m we can also offer to present your property via the E&V 'Private Office' to discerning international clients.
We are there for you – of course, on site. Engel & Völkers branches are situated in 25 countries around the world. Including Florida, South Africa, Majorca or Phuket.Details
Engel & Völkers is one of the leading universal realtors for high quality property. We value innovation, professionality and reliability.Details