Engel & Völkers
  • 3 min read

Property prices in Kitzbühel: lifestyle in the Tyrolean mountains

Terrace of a chalet with armchairs and panoramic views of the Alps.
Photography by: Christoph Vögele

Why buying a property in Kitzbühel and the surrounding area is worthwhile.

Kitzbühel and the surrounding area, known for its picturesque landscapeits first-class Sports facilities and its exquisite lifestyleoffers potential for real estate investment. The city and surrounding communities attract a clientele that values quality, privacy and an upscale lifestyle.

With its charming, colorful old townthe high-quality restaurants and Boutiques as well as a varied cultural and sports program such as the Hahnenkamm Race, Classical music in the Alpswith Elina Garanca, or the international Tennis tournament Generali Open kitzbühel offers a varied living environment.

kitzbühel - rural, yet central.

The short distances to Munich and other major cities in Germany and Austria, but also to Switzerland and Italy, as well as the connection to the whole world through three easily accessible airports in Munich, Innsbruck and Salzburg, have made Kitzbühel a center of life for many internationally connected people.

The surrounding nature offers countless opportunities for outdoor activities such as skiing, hiking, golfing and cycling, making the region a year-round destination for sports and nature enthusiasts. Clean air, peace and quiet, safety and an excellent infrastructure contribute to a pleasant everyday life. Medical care with the St. Johann district hospital and educational facilities are also of a very high standard.

Table of Content

  1. High and stable real estate prices.

  2. The most popular residential properties in Kitzbühel and the surrounding area

  3. Contemporary and exclusive: Kitzbühel remains in demand

  4. Real estate in Kitzbühel - the bottom line

High and stable real estate prices.


The enduring popularity of Kitzbühel and the surrounding area, coupled with the limited availability of building land and strict building regulations, ensure long-term stability in the real estate market even in difficult economic times. Prices for unique and luxurious chalets, villas and apartments remain correspondingly high.


Kitzbühel is one of the most average selling price of around 2.58 million euros, Kitzbühel is by far the most expensive district for detached and semi-detached houses in the whole of Austria. Kitzbühel remains one of the most sought-after real estate locations outside Vienna. In the municipalities of Jochberg, Kitzbühel and Aurach in particular, the high quality of life is reflected in property prices, which average 9.487,54 €/m² per square meter. As the majority of prospective buyers in Kitzbühel have a high level of equity, the impact of interest rate increases is low here. At the same time, the district offers an average price of 6.054 €/m² also offers attractive options for different requirements and budgets.


"Since autumn 2024, we have observed a noticeable upturn in the real estate market in and around Kitzbühel. Particularly in the second-hand property segment, attractive purchase opportunities have arisen due to improved negotiating leeway. We are optimistic about 2025 and expect stable demand and healthy market development." - Maria Rauscher, Managing Director of Engel & Völkers Alpenregion Tyrol & Zell am See

The real estate market in Kitzbühel has experienced an impressive increase in value in recent years, as demand for high-quality properties has outstripped supply. Currently this development has stabilized stabilizedwhich has led to more attractive purchase opportunities and increased Scope for negotiation negotiating room. Nevertheless, Kitzbühel remains a sought-after address - buying a property is not just a Lifestyle-Decisionbut also a stable capital investment with long-term potential.


How much does a property in the Kitzbühel region cost?
The price of a property depends on the individual property and its location, but a guideline value can be determined.


Detached and semi-detached housesr start in simple locations at an average of 1.5 million euros. In good locations prices of up to up to 10 million euros are achieved. In Prime locations prices start at around 8 million euros and rise up to up to 30 million euros.


For Condominiums the average price per square meter is between 7.000 euros in simple locations and up to 30,000 euros in prime locations.

There are attractive properties for owner-occupiers and investors in and around Kitzbühel. Whether classic detached house, stylish penthouse or Tyrolean chalet: Kitzbühel has something to offer for every target group. Engel & Völkers offers a wide range of properties in Kitzbühel and the surrounding area. Anyone looking to buy a country house or chalet can choose from a wide range of properties. Buying an apartment can also be worthwhile. Our offer includes numerous modern city apartments in Kitzbühel and the surrounding area.

Contemporary and exclusive: Kitzbühel remains in demand


The Kitzbühel region remains one of the most sought-after residential locations in the Alps and continues to develop. We are currently seeing increased demand for modern Living concepts and sustainable Construction methods. New construction projects are increasingly focusing on innovative architecture, high-quality furnishings and exclusive amenities such as private Wellness areas and intelligent Smart home solutions. At the same time, interest in Modernization existing properties in order to adapt them to contemporary living standards and personal needs. Kitzbühel thus combines tradition and modernity and remains a magnet for all those who appreciate an exclusive lifestyle and high quality of life.

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Real estate in Kitzbühel - the bottom line


In summary, Kitzbühel offers a rare combination of exclusive lifestyle, secure investment and high recreational value. This makes buying a property in this region an attractive option for people looking for both the pleasures of an exquisite vacation destination and the benefits of a solid investment.
The real estate experts at Engel & Völkers can assist you with your property search in Kitzbühel and the surrounding area.

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