10 min read

Home Staging for an Optimal Sale: An Interview with Trois Pièces

Elegant living room featuring tall French windows, a cream L-shaped sectional sofa, herringbone wooden flooring, white walls, decorative radiators, and natural sunlight casting geometric shadows across the room, with a potted fiddle leaf fig plant in the corner

Since 2020, Laetitia Brone, a home staging expert, has been transforming properties into true masterpieces ready to captivate buyers and investors. Originally an interior decorator, she discovered home staging as a professional revelation—a field that requires a responsive, flexible approach and a clear business mindset. "Home staging differs significantly from traditional interior decoration. With tight deadlines and meticulous attention to detail, the goal is to quickly prepare a property to maximize its potential on the real estate market," Laetitia explains. With extensive experience, she now fully dedicates her work to this discipline, collaborating with real estate agencies and private clients to enhance each property and make it shine on the market.

Why Home Staging: The Art of Preparing Properties for Sale

Home staging involves preparing a property for the market by making it appealing to a wide range of potential buyers. Unlike interior decoration, which reflects the personal tastes of the residents, home staging aims to create a neutral yet attractive space, allowing buyers to easily envision themselves living there. "It’s about highlighting the positive features of the property, downplaying its weaknesses, optimizing viewings, and creating a welcoming environment where buyers can see the full potential of the home," Laetitia clarifies.

Benefits of Home Staging for Sellers and Buyers

For sellers, home staging increases the number of viewings, leading to a faster sale and a better price. Laetitia Brone emphasizes: "Home staging is a powerful tool that attracts more visitors, increasing the chances of receiving multiple offers and allowing sellers to choose the most advantageous one." For furnished and occupied homes, it also facilitates the transition to moving, making the process more comfortable while preparing the property for sale. For buyers, visiting a staged home enables them to visualize the full potential of the spaces and can even provide inspiration for their future interior design.

A Personalized Approach for Vacant and Furnished Properties

Laetitia Brone offers home staging services for vacant properties by providing a complete furnishing setup, which is removed once the sale is finalized. For occupied properties, she starts with a personalized assessment. Trois Pièces offers solutions ranging from simple decorative enhancements to full redesigns, including minor repairs, paint updates, and total reorganization. "We work closely with homeowners to optimize their property, whether it’s adding decorative elements or carrying out necessary renovations," Laetitia explains.

The Ideal Client

Laetitia Brone’s ideal client is someone open to suggestions, confident, and ready to collaborate. She also advises sellers not to overestimate the value of their property, hoping that home staging will compensate for an excessively high price. To maximize impact, home staging should be comprehensive and not limited to just a few rooms. "It’s crucial not to be skeptical about the effectiveness of home staging. A well-executed service can truly make a difference," Laetitia concludes.

Thank you, Sogerim, for granting access to their property and photos.

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Engel & Völkers Belgium

Chaussée de Waterloo 1173

1180 Uccle, Brussels

Tel: +32 2 880 40 21