Marketing strategy for your property

To emphasise the uniqueness of your property, an individual marketing concept will be created to provide the guideline for the entire marketing process. First we will offer your property in a discreet and targeted manner to our select list of prospective buyers. If we don’t find a suitable buyer for your property among our 300,000 actively searching clients worldwide, Engel & Völkers will, with your agreement, implement the marketing strategy. In the first phase, the marketing measures are focused on customers in the immediate vicinity of your property.

In order to reach the potential buyers from your immediate neighbourhood, or those actively looking for a property, we usually place our most effective means of local advertising: the “For Sale” sign, directly in front of your house.

Local and national marketing measures:

Creation of a sales ad (exposé)
Presentation in the shop window
Inserts in the local printing media
Putting up a “For Sale” sign
Direct marketing measures such as mailing actions
Presentation on the Engel & Völkers website
Open house events (optional)
If the desired buyer does not come from the area close to the property, a lot of real estate agencies have to rely solely on their personal and regional contacts. Engel & Völkers, in contrast, also offers you access to international and solvent customers. With over 470+ shops in 37 countries on 5 continents, Engel & Völkers offers you an international marketing network for your property.

National and international marketing measures

World access via our website
Cross-selling between all Engel & Völkers shops
Insert in the GG magazine – the company’s own architecture and lifestyle magazine
Inserts in national and international newspapers and publications

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