Alimentaria, Spain’s leading agri-food industry trade fair and one of the biggest in the world, will attract buyers from the five continents to give the 3,800 participating companies more business and export opportunities. Every two years, Alimentaria brings to Barcelona the leading food and beverage manufacturing and distribution companies from over a hundred countries. The fair is an effective promotional platform for exhibitors and an international business centre that attracts buyers from all over the world. Alimentaria offers participating companies the opportunity to open or reinforce their presence in foreign markets, launch new products, make trade contacts, capture new clients, promote loyalty among regular customers and generate new business. It will showcase the sector’s latest trends and will reinforce the connection between industry and gastronomy with the chefs in “The Alimentaria Experience” who hold 50 Michelin stars between them.
Alimentaria 2014, being held from March 31st to April 3rd, will fill practically Fira de Barcelona’s entire Gran Via Exhibition Centre.
This year’s show has been promoted around the world to identify and attract mainly buyers from emerging markets and European countries. It is expected that a large number of international visitors from over 140 countries will come and that more than 600 key importers and distributors in Latin American, North American and Asian markets will attend to participate in over 8,000 business meetings.
This focus on internationalisation falls in line with the objectives of the Spanish food and beverage industry, which aims to boost exports and go from 22,600 million Euros in 2013 to 46,000 million Euros in 2020.