Ferrari Land Theme park open in 2016 near Barcelona

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Is Ferrari the car-culture version of Disney?  If you go by the automaker’s brand expansion into theme parks, it is. Ferrari World in Abu Dhabi, the world’s largest indoor theme park, opened to great fanfare in 2010, and its success has led to the inevitable offshoot. Ferrari announced that in 2016, Ferrari Land will open within the Port Aventura amusement park and resort near Barcelona, Spain.

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The new 100-million-Euro, 800,000-square foot Ferrari Land (by comparison, Ferrari World occupies over 925,000 square feet under a 2-million-square-foot roof) will get Europe’s tallest and fastest coaster as its headline attraction, a 250-room luxury hotel whose facade looks like the nose of a Formula 1 car, 42 trillion* gift shops, and provides an environment that’s completely hospitable to mandal-wearing tifosioutfitted in egregiously branded Scuderia Ferrari swag.

Under agreement between Port Aventura and Ferrari, the new theme park ‘Ferrari Land’ has been announced for 2016. Ferrari Land, to be constructed in Salou (Tarragona), will become the 3rd park in Port Aventura’s Resort after PortAventuraPark and Costa Caribe.

These are the fields where the new Ferrari Land is suposed to be constructed. The actual parking might be moved to another area.

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Ferrari Land claims to build highest and fastest Accelerator Coaster in Europe. The fastest in the world, Formula Rossa (Ferrari World Abu Dhabi), reaches a speed of 240 km/h in 4,5 seconds. Will the new roller coaster beat this record?

Posted in E&V Worldwide.


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