The goal of Engel & Völkers is to reach up to 200 branches by 2020. The real estate franchise is not all in crisis. Engel & Völkers, an international leader in valuable properties, has signed ten contracts in the last year of new store openings in Italy, continuing apace with its program of development in our country.
By the end of 2013, moreover, there are four other affiliations, and another 18 in 2014. ”The development proceeds in Italy in contrast to a critical context for the affirmation real estate brokerage networks, “says the group sales manager Mark Rognini.
The last shop, so they are called the windows of the mark in the territory ( in which they work an average of 15
Agents) , have opened in places like Ischia – Capri, Venice , Florence, Milan -Porta Romana ( third
shop in Milan ) , Monza city and province, Desenzano del Garda , Palermo Mondello Imperia – Sanremo and Taormina.
Last year the number of E & V offices in Italy have almost doubled : 12 opened in the last ten months, for a total of 20 active partners in the area. It is distinguished from the others, particular, the agreement in Monza is the first reginal Market centers in Italy , a format of most of the classic articulated affiliate shop , which involves the insertion of 75 agents and involves the coverage throughout the province. The franciasing weblog Engel & Völkers “is the result of a mix – tells Rognini – between the traditional model of real estate agencies and a bit ‘ more American , like that of the associated studies . In fact, we go to the shop to place especially in places Tourist , alongside the regional market centers such as Monza, which can reach up to 500sqm in which they work different agents . The latter do not share the costs , operate with a VAT, second look at plans on the basis of provisional turnovers achieved. Working together the entrepreneur who runs the center provides them with all the services of the network. ” The 85% of the acquirers does not come from the real estate world: even given this sobering , given that who opens a shop or a regional center plays the role of entrepreneur. The franchisee enters into a fact contact with the network that usually lasts 15 years, faces a major initial investment (which is required for immediate availability , even at 150 – 200 thousand euro ) acquires a
brand , adhere to a rigid curriculum and , after a start-up phase of 18 months , it becomes responsible for the management of human resources ( agents of course) and is committed to ensuring a royalty of 12.5 % of the annual turnover .
Negotiations are under way to expand the brand from North to South Italy , but also in San Remo , Alto Adige, in Peschiera (Lake Garda) , Verona, Pisa, Florence, and the province , Naples, Lecce , Gallipoli, Otranto , Catania, Messina. ” There is still much to do to achieve our goals: 200 members by 2020. Add to this the opening of some regional market centers and new market centers in the larger metropolitan cities , “he concluded Rognini .
Engel & Völkers, particularly interested in expanding their network looking between figures entrepreneurial and managerial backgrounds in the organization, management and business development.
Furthermore the goal, in the stores already open will involve a large number of agents (ao/15 for each) in the coming months .
The positive results are reflected in the revenues of Italy : Southern Europe has contributed significantly 30% increase in revenues of Engel & Völkers on an international basis in the first half of 2013 .
From January to October 2013, the group has grossed 206.9 million from fees of € ( 230.8 million
in 2012 ) and has enrolled 4,580 between real estate agents and employees.
” Michela Of Tears – House 24Plus – 21-24 November 2013 ‘