With so many real estate transactions beginning with a casual browse online, it’s no surprise that the visual presentation of your home is more important than ever. Where once buyers would have had very little to go on when deciding whether to view a property, now the decision is frequently made before they’ve even read the full listing, based simply on the photographs. If you’re planning on selling your home, you need to ensure that it is presented in the best possible light – quite literally. As experts in marketing luxury properties worldwide, we’ve put together our E&V guide to taking the perfect pictures of your home.
Firstly, although as the homeowner you will play a crucial role in promoting your property, you’re not alone: your real estate agent should be primarily responsible for securing a successful sale. Hiring a professional photographer is necessary in order to get images of a suitable standard, so you’re unlikely to find a reputable agent who doesn’t advise this. As obvious as it may sound, cleaning your home thoroughly is essential before the photographer visits, as is removing any dirty dishes, bedraggled toys and discarded shoes from view. However different this may be from the usual state of your house – or indeed from how it’ll look once the new occupants move in – the pictures should be of a quality that wouldn’t look out of place in a glossy magazine. This doesn’t have to mean minimalist chic.
Make sure you’re home when the photographer arrives, so that you can point out any distinctive features or noteworthy qualities. Consider the aspects that first attracted you to the property and how these could be highlighted. Sunlight streaming through windows can distort the images, so think carefully about the time of your appointment. Once the shoot has been completed and the images uploaded to a computer, study them thoroughly before selecting any to be published online, excluding all grainy, blurry or otherwise poor-quality images. If you’re unhappy with the results, you should be able to organise a re-shoot or ask to see how they could be brightened and improved in editing.
Once you’re satisfied with the quality of the photographs, you’ll need to select which ones you want to publish online. You don’t want to overload viewers, but always upload enough to provide a complete impression of your home. You should include both front and back exterior shots, followed by one picture of each room, considering the order to prioritise the most attractive features. When uploading the images, make absolutely sure that the size and pixel quality are correct, as stretched or too-small images are instantly off-putting. With care, attention to detail and just a little professional help, you can start winning over potential buyers before they’ve even stepped in the door.
For more expert assistance in selling your property, contact Engel & Völkers. With years of experience in luxury real estate and a highly selective training programme for all our agents, you’re guaranteed authoritative, professional help throughout your move.