Woolworths Waterstone won a prestigious international award for its innovative and compelling design.

Woolworths at Waterstone has won a prestigious international award for the innovative and compelling design of its shop.

The award was recently handed over during a ceremony at the Association for Retail Environments (ARE) awards evening, held at the Four Seasons Hotel Ballroom in Las Vegas.

Woolworths’ flagship Waterstone shop in Somerset West was awarded the Grand Prize for Design in the Supermarket and Grocery category. The awards honoured all aspects of retail design from around the world, and winning projects were located in the United States of America, Chile, China, Turkey, Italy, Singapore and France.

Woolworths was the only winner from South Africa and joined an illustrious group of winners including RH Restoration Hardware, Karl Lagerfeld, Apple, Under Armour and Whole Foods.

Conceived by an in-house design team, Woolworths Waterstone shop was recognised by the ARE for its intuitive layout, simple and consistent signage, and raw and natural materials.

Custom gondolas of concrete, steel, brick, tile, oak and reclaimed wood hold bulk items, while steel and reclaimed timber tables present merchandising displays.

Fluorescent and metal halide lamps accent the store, with natural light brought in through skylights. Shops within the shop, such as a sushi counter, butchery, fishmonger, and a stylish cafe, break up the space and keep the store’s original boutique feel.

“We are very proud to accept this award, particularly as it is for a store we are so passionate about. Waterstone is our biggest Woolworths food market to date and reflects the latest view of our ‘food market of the future concept’ as we continue our journey of becoming a big foods business,” says Zyda Rylands, Managing Director of Food at Woolworths.

In keeping with Woolworths Good Business Journey, the store also features a number of ‘green’ design elements, such as natural light from skylights and a system that automatically dims the store’s lights in bright daylight conditions.

The store also recaptures waste heat from refrigeration to heat the store, and the fridges in the store use natural gas that does not harm the ozone layer.


Courtesy:  District Mail 14-04-2014

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