More than 75 sales advisors in the Mediterranean city by the end of 2015
Engel & Völkers has now opened its third Market Center (MC) in Spain, in Valencia – joining the Market Centers already operating in Barcelona and Madrid. It is the seventh Engel & Völkers MC to open worldwide. Valencia is the third largest city in Spain. Around 807,396 people live in the Mediterranean coastal city. Miguel Ángel Cantos, Managing Director of the MC Valencia, reported as follows: “The premium residential property market in Valencia has enormous potential and attracts a large number of buyers from abroad. Clients from Switzerland, France, Belgium, Russia, Venezuela, Brazil, Mexico and China in particular are looking for properties here. The demand from national buyers is also growing though.”
The MC Valencia occupies a central location on the “Gran Vía Marqués del Turia” and has 200 m² of office space. There are already 39 sales advisors working at the MC. There are four teams responsible for the sale and rental of properties in the Residential division in various farming areas. Three of the teams are made up of approx. ten sales advisors each, as well as a team leader and a team assistant. The fourth team is dedicated solely to rentals and currently consists of five sales advisors. The plan is to recruit another 36 advisors by the end of 2015, meaning that there are approx. 20 people in each team.
“The MC concept has proved extremely successful in Barcelona and Madrid, and we are building on these superb experiences so far in order to offer the best service platform for sales advisors in Valencia as well. Consistent farming is required for fast penetration of the market. Each team processes a farming area in which each sales advisor is assigned a clearly defined sub-region in which they work. This way the potential of the market is exploited in the most effective way possible”, Miguel Ángel Cantos explained.
The licence region of the Market Center includes Valencia’s prime locations such as the central district of Ciutat Vella, Eixample, Gran Vía and Ruzafa. It also encompasses the areas of Mestella, Blasco Lbañez and the “Ciudad de las Artes y Ciencias“ (“Town of the Arts and Science”) – as well as the residential neighbourhoods of Paterna, Rocafort, Godella, La Eliana and Betera. The licence region also stretches along the coast to include Malvarrosa, Alboraya, Puig and Puzol. In addition to the Market Center there is also a property lounge on the “Calle de la Paz” in the centre of the city. It serves as a point of contact with potential clients at a strategically important point in the Spanish city.
“The property market in Valencia has a market volume of approx. 1 billion euros, with around 5,000 transactions in the last year. The prices are still moderate and the market therefore poses interesting investment opportunities. Alongside the attractive prices, the city also draws foreign buyers with its good cuisine – Valencia is the home of paella – as well as its superb climate and location right on the Mediterranean”, Miguel Ángel Cantos added.