How to talk to buyers about home automation

Home automation is becoming less a silver-screen aspiration and more of a daily reality. According to a forecast installations of smart home technology will apparently rise by 30% in the next few years, which means that, if you’re an real estate agent, the chances are you will be tasked with selling one of these futuristic properties in the near future.




To stay on top of this home evolution, it’s vital for a realtor to understand and be able to describe the benefits of home automation to potential buyers. Here are our top tips for doing so.

Firstly, what is home automation?

Home automation has been around for longer than you might think, with real estate technology harking as far back as the 1970s, even if it has only recently become a common property attribute. Smart devices are understood to be those which connect to and can be controlled via the internet or remote controls. These household items could be anything from a thermostat to a kettle. Other advancements, such as robotic furniture, allow for even more home control at the click of a button.

Home automation examples

One of the most common areas of the home to find connected devices and the Internet of Things is the kitchen. Smart kitchens make it possible to turn off hobs, check if fridges are stocked and closed and preheat ovens remotely while the owner is out.

Hone in on benefits

The first advantage to share with buyers is the convenience offered by these smart devices. Homeowners with this technology can set the ideal room temperature for when they return, or they can open garage doors or gates as they approach.

Safety is another key component as homeowners can check whether doors are locked, if the oven is off and if the smoke alarm has been triggered, even if they’re away on holiday. These devices can also help potential buyers to be more energy efficient with the use of smart sensors to control consumption, which helps towards creating a green home. It’s also good to note that this can boost a home’s value if the buyer chooses to sell on in the future.

Understand value

Home automation devices don’t offer much in terms of ROI (return on investment), so this is not something to focus on when discussing smart capabilities with those buying a house. Instead, elaborate on the advantages it could offer to different groups of buyers. Older individuals and retirees with reduced mobility may be more interested in the convenience it could provide, whereas young families might be more swayed by security measures or various kitchen-related technologies.

Be realistic

There are a few disadvantages still associated with these emerging technologies and while it’s important to mention these at an open house, it is possible to do so in a positive light. Let buyers know that it can be difficult to get older devices to “talk to” newer ones, but that this is also a good excuse for them to overhaul appliances and future-proof their home. There can also often be monthly fees associated with smart devices, so make these clear to your buyers without reducing the luxurious veneer associated with the services they offer.

Overall for real estate agents this development means that smart homes and home automation are the future and finding innovative ways to pique buyer interest will become even more essential as time goes on.

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