Service description

On this page you will find all the details on the new digital package: a comparison of the scope of the existing systems – from newsletter to website – and the new digital package provides a quick overview of the new features. See for yourself!

The monthly fee for the Digital Basic Package is 249€, which includes:

 

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The new Web CMS

  • User-friendly interface with new landing page template
  • Free creation of subpages and additional languages
  • Multi-level permissions system with image database

 

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Content database

  • Unlimited use of multilingual content
  • Editorially enhanced thematic channels for easy selection of content
  • Linking and distribution of content with properties to be marketed

 

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Newsletter system

  • Optimised user interface and simple integration in the landing page
  • Unlimited distribution volume
  • Monthly reporting on the effectiveness of e-mail marketing activities

 

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Property videos

  • Free creation of property videos based on the property images
  • Simple user interface with individual settings
  • Use of the property videos in the search and other distribution channels

 

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Banner Designer

  • Design your own online banners
  • Large selection of popular standard formats
  • Can be used on property portals or websites

 

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Search engine optimisation

  • Individual positioning of SEO texts on the landing page
  • Integration of default suggestions for various SEO relevant factors
  • Improvements to the existing URL structure

 

Improvements of the new digital package

 

  • Web-CMS
    • Before

      • Inconvenient interface
      • Main navigation containing generic Engel & Völkers AG content
      • Set-up fee from third language onwards
      • No individual subpages
      • No rights management
      • Inconvenient set-up and management of widgets
      • No individual career page

      After

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      Intuitive interface with onsite editor

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      Individual header with navigation points of your subpages

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      Free set-up option of additional languages

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      Free set-up option of individual subpages

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      Individual management of rights to access the CMS

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      Simplified set-up and management of widgets

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      Individual career page with individual job offers

       

  • Content Database
    • Before

      • Social Media packages: from 299€ onwards
      • Limited selection of content
      • Inconvenient interface
      • Limited use of content
      • Recurrent need to choose content
      • Linking objects to content only for centrally operated articles

      After

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      Included in Digital Packages

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      Unlimited selection of multilingual content

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      Optimisation of interface

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      Optional use of content for langing pages, social media and further online channels like newsletter

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      Editorially enhanced thematic channels for easy selection of content

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      Linking objects to all articles

       

  • Newsletter System
    • Before

      • Set-up fee and monthly fee
      • Additional fee for additional volume
      • Inconvenient interface displaying functions not needed
      • Centrally operated content in German only
      • Fee-based webinars
      • No marketing concept
      • No direct reporting on the effectiveness

      After

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      Included in Digital Packages

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      Unlimited distribution volume

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      Optimised user interface

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      Centrally operated multilingual content

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      Webinars free of charge and directly linked FAQs

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      Set-up of email marketing campaign

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      Optional monthly reporting on the effectiveness

       

  • Property Videos
    • Before

      • No video tool available
      • No embedding of videos
      • No corporate design for videos

      After

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      Free creation of property videos

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      Optional embedding of videos in the landing page/ blog articles

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      Optional addition of property details

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      Improvement of search results by using video

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      Additional features for creating property videos

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      Responsive design for mobile devices

       

  • Banner Designer
    • Before

      • Not formerly possible to create your own banners
      • No inclusion of property photos on banners
      • Standardised banner design in line with corporate design not possible

      After

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      Creation of customised online banners free of charge

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      User-friendly interface

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      Selection of standard banner formats

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      Customised text ensures uniqueness

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      Easy inclusion of property photos

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      Corporate design ensures high recognition value

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      Improvement of your banner click rates

       

  • Search Engine Optimisation
    • Before

      • Existing URL structure results in bad ranking
      • Inconvenient adjustment of SEO relevant texts
      • Limited option to enter SEO relevant details
      • No further optimisation of landing pages possible

      After

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      Improved URL structure

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      Improved options for adjustment of SEO texts

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      Professional default suggestions for SEO details

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      Optimisation of landing page structure regarding SEO

       

Service description and prices

The following add-ons are available:

 

  • Google Adwords add-on (other search engines on request)
    • Google Adwords

      Advertising in search engines has become one of the most accepted forms of online advertising – and superior to many other advertising measures when it comes to directing as many members of the relevant target group as possible to a particular landing page.

      In cooperation with our partner Google, we are now offering to set up customised campaigns for you. You can book these campaigns directly from us in flexible sizes:

       

      • monthly investment for Google + 10% service charge (min. 50€ / month)
      • Basic set of keywords
      • Visibility of the brand
      • target regions of your choice
      • Languages of your choice
  • SEO check
    • SEO check

      The success of your company is hugely influenced by how easy it is to find your landing page in search engines. If you feel that your landing page is not sufficiently well placed in the search engines, you can now book an SEO check with your online marketing team, who will provide you with individual advice on ways to optimise your landing page. This consists of a check of all the relevant text and metadata on your landing page as well as recommendations on how to structure this in order to achieve better rankings in the search engines. This SEO check costs just €250 per landing page.

  • SEO text creation
    • Writing SEO-optimised text

      Text with relevant content on your landing page helps Google to recognise the relevance of your site and increases the chance of better positioning in the search engines. You can further increase the relevance of your site with the aid of additional content in order to achieve an even higher ranking on Google. Your text should be written in such a way that the most important keywords are recognisable by Google.

      An SEO text costs €300 and an SEO-optimised editorial €100.

  • SEO-Reporting
    • SEO-Reporting

      You know which keywords your clients are using when searching for your services and properties? You would like to check your rankings for those keywords – maybe even in other countries and languages? The SEO-Reporting will send you a monthly documentation of your keywords’ positions in many countries. The price for one keyword per country is as low as 0,5€ per month.We will be happy to implement your individual SEO-Reporting – starting from 0,5 € per month. The setup fee is 19,95 €

  • Retargeting
    • Retargeting

      You will almost certainly have noticed this when surfing the web: the products that you were viewing on one website are later displayed to you again on other sites. Now you too can address visitors to your landing page with targeted banner advertising on other websites in order to draw further attention to your products. This is one of the most effective methods of online marketing, because the users are already familiar with your landing page and your products. This measure, known as retargeting, also makes other online marketing measures such as newsletters or the use of Google Adwords even more efficient.

      Your online marketing team will be happy to put together a customised package for your campaign. Cost: from €250 (of which 10% monthly service charge: min. €50, max. €400) plus a one-off setup charge of €129.

  • Display advertising
    • Display advertising

      To raise the profile of your shop and your products on the Internet, you now have the option of launching a permanent campaign with customised banner advertising on other, frequently used websites. Almost all large websites such as daily newspapers offer the option of placing large-format advertising banners in order to raise brand awareness. Your online marketing team allows you professional targeting of your campaign.

      The team will be happy to put together a customised package for you. Cost: from €250 (of which 10% monthly service charge: min. €50, max. €400) plus a one-off setup charge of €129.

  • Social advertising
    • Social advertising

      If you would like to increase the numbers of fans and followers on your Facebook and Twitter accounts, you can do this with advertising banners in the social networks.

      Let your online marketing team put together a customised package for you today. Your campaign starts at €300 (of which 10% monthly service fee: min. €50, max. €400) plus a one-off setup charge of €129.

First come, first served!

Follow this link into E&V life to order your digital package for 249€ per month now. Click here!