The use of video content online has increased greatly. Videos play an increasingly important role in corporate online strategies. Videos not only increase a website’s reach through the positive effect on search engine results, but attractive and information videos also inspire your audience. To make the most of these effects, use the new Video Tool to produce animated slideshows of your properties.
Creating your own property videos
The new tool lets you create atmospheric videos of the properties you are marketing – easily and independently. By entering your Engel & Völkers property ID you can automatically add and arrange the property images of the online property description. You also have the option to manually select the best pictures of your property and upload them to the Video Tool. In addition, it is possible to add an appealing intro and outro to round out the result. This will guarantee the best possible result every time.
Add additional descriptions to individual property images to provide useful information about the property. It is also advisable that you make use of the various design options: different transition effects and the option to add background music to the video will lead to an even more appealing result. Naturally, your videos are automatically optimised for mobile devices so you can also reach the ever increasing number of mobile users.
How to best use the property videos
Extend the reach of your video by posting it online. By way of simple embedding, you can publish your video directly on your landing page, your blog post or your social media post. It will also be automatically published on YouTube, which has a positive effect on your website’s visibility on Google.