Engel & Völkers Licence Partner Regional Office Belgium > Blog > The belgian coast property market is growing in popularity - a great opportunity to invest in a franchise

The belgian coast property market is growing in popularity - a great opportunity to invest in a franchise

For several years now, the Belgian coast has been a booming area for property sales. If you've been dreaming of setting up your own agency for a while now this is an opportunity you shouldn't pass by. But getting into this field can be complex, especially if you're operating independantly. If you have little or no experience in the property market, but are still dreaming of having your own estate agency, a franchise is a good way to guarantee your business is a success. In fact, by signing up to a big brand, you not only benefit from the brand's recognition and experience but you also get to stay in charge of your own business. What's more, did you know that this is a great time for the property market in particular along the North Sea coast? Here's why, the current market conditions are ideal for investing in a franchise right now!

The growing popularity of the North Sea

Although the price of airline tickets to destinations further south are becoming more attractive, the North Sea region has been growing in popularity for some time now. Since 2014, property sales have increased by 30% for estate agents on the Belgium coast. The cities of Ostend and Knokke are benefiting from this popularity. Together, they represent 40% of property sales in the region. This growth is a golden opportunity for estate agents looking to set up on the Belgian coast. On the North Sea coast, we are actively looking for properties to buy or rent. It is the ideal economic climate for property sales and starting your own franchise.

Price inflation

But demand is not the only attractive aspect for new franchisees seeking to set up on the coast. This constant increase in the number of property sales has had a significant impact on property prices along the Belgian coastline. In fact, because of this growing demand, over the years, prices, too, have constantly been increasing. In 2017, a coastal apartment, on average, cost 262,441 euros. That’s 14,000 euros more than in 2013! This price varies of course depending on the type of apartment. If you’re looking for an apartment with sea views, you’ll need a budget in the region of over 320,000 euros. And this growth doesn’t seem to be stopping anytime soon. At the end of 2017 there was still a 0.5% increase in sales and an average price increase of 3.2%. The Belgian coast has experienced a run of exceptional years for estate agents that know how to play the game whether they are franchised or not.

Making the right choice for your franchise

If you’re getting carried away by these excellent economic conditions in the property market on the Belgian coast, it’s not entirely plain sailing. As a future franchisee, you must of course know all about the area where you want to set up. Be aware, for example, that the average price of an apartment varies greatly from place to place. An apartment in Westende may cost on average 209,000 euros, whereas prices are much higher in Knokke, where an average apartment costs over 600,000 euros. In general, the cheapest apartments are located in Westende, De Panne and Zeebrugge, while the most expensive are found in Knokke, Nieuwpoort, and Heist!

A franchise off the North Sea coast in Belgium

Constantly growing in popularity, with rising prices due to high demand offering a wealth of opportunities for future investor in the estate agency industry. This property market makes the North Sea in Belgium an ideal place for future estate agents wishing to invest in their own agency. If you still want to get into the property market but you're waiting for the right time to invest, here it is! As a franchisee, you will also benefit from brand recognition as well as the expertise of a major brand and your franchise colleagues in the network. These are the best conditions to guarantee your business is a success and an opportunity to not to be missed!

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