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Find the perfect location for your franchise

Catch up and find out everything worth knowing about the choice of location for your franchise!

If you want to be successful in the franchising business, you should place great emphasis on the location choice of your company. The right choice allows you to optimally place products and services in reach for your target audience.

Choose the right location for your business

If you choose to build your business with the help of a franchisor, you can bypass many risks. The franchisor has already done much of the work for you, which is associated with starting a business: he has developed an efficient business plan and has an established brand name in the relevant industry. As a franchisee, you naturally want to build on the success of your franchisor. The first step you need to take: Think twice about the location you want to select for your business itself.

Follow these tips to find the perfect location!

You are looking for the perfect location for your franchising business and want to do everything right? Follow these helpful tips and you will find the best location! You will be guaranteed a successful start in the franchising business!

1. Find reliable and experienced support
When it comes to the choice of location of your franchising company, you are offered wide and varied range: shopping streets and department stores are the most popular venues. Choosing the right location is a crucial factor for the success of your franchising business. Therefore, you should contact both an experienced franchisor as well as professional real estate agents, who can perform the site analysis for you. Both know their ways around the respective markets well and can best assist you.

2. Analyze the domain
In addition to the property that you selected for your franchising business, you should also pay attention to the area where the object is located. Get an idea of the infrastructure and ask yourself the question, whether the property chosen by you has good transportation links. Even if the location makes a positive impression on the paper, you should do an on-site inspection of the location of the property, because: if your business is difficult to reach, you will be able to attract fewer customers. You should also take into account the demographics in the area and find out, if you can reach the consumer group in the region that you want to target.

3. Always consult with your franchisor
The franchisor is your main caregiver, you should maintain a good relationship with them. Every franchisor has individual requirements and regulations when it comes to finding the optimal location for his company. In addition, every franchisor has something you will benefit from as a beginner in the franchise industry: the franchisor can take advantage of his many years of experience and therefore be supportive to you.

4. Check your financial capacity
Another essential factor: the finances. You should be realistic about your financial ranges and get an overview over your budget. Finally, the property which you ultimately pick can only fulfill the desired function when you can cover the cost. It corresponds to the standard that 8 to 10 percent of profit is needed for the room cost. If you need to invest more than 10 percent, you will already be at a disadvantage before you even open your business.

Get informed and do everything right in the location choice for your franchising business!

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Engel & Völkers
Licence Partner Regional Office Belgium

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