Engel & Völkers Licence Partner Regional Office Belgium > Blog > Wallonia - the ideal region to start a successful real estate franchise

Wallonia - the ideal region to start a successful real estate franchise

The Walloon Region forms the southern part of Belgium and is known for its high quality of life, its rich and varied natural spaces and its culturally varied villages and towns. An interesting market structure and a multitude of attractive license areas allow you to found a profitable real estate agent company with Engel & Völkers Belgium in Wallonia, which will help you to a successful, independent career as a franchisee. Our international brand awareness, the extensive Engel & Völkers contact network and the individual strengths of your license area give you significant advantages over an independent foundation. Find out here what makes Wallonia so attractive for the real estate agent industry and where you can open your own real estate shop with Engel & Völkers Belgium.

Location characteristics that inspire: That is why a licensed real estate agent foundation in Wallonia is recommended

Wallonia is made up of the five provinces of Hainaut, Walloon Brabant, Namur, Liège and the Belgian part of Luxembourg and is largely French-speaking. The landscape in the east and south is largely shaped by the local low mountains, which include the picturesque Ardennes regions and the high Fens with its mystical raised bogs. The west and north of Wallonia, on the other hand, are dominated by flat plains, in which small villages and beautiful natural recreation areas line up. More than 200 near-natural excursion destinations in Wallonia ensure a particularly varied range of leisure activities, which include a particularly broad spectrum from hiking routes to stalactite caves to animal and leisure parks for the whole family. Such an attractive living environment is in high demand by prospective property buyers, which favors the Walloon market for houses and apartments and is a favorable starting point for the establishment of your real estate shop. Wallonia is also a worthwhile real estate location from a cultural point of view: numerous castles and manor houses from past centuries, many exciting museum offers and traditional events and holidays, such as the famous Carnival of Binche, ensure that cultural variety is not neglected in Wallonia. The historic old town ensembles of Bouillon, La Roche-en-Ardenne, Rochefort and Marche-en-Famenne also invite you to marvel at the fascinating architecture of the Middle Ages and the Renaissance. In particular for detail-loving, culture-conscious property buyers in Belgium, our license areas in Wallonia offer many attractive addresses, so that your franchise real estate shop benefits from excellent marketing opportunities.

Real estate franchise in southern Belgium: overview of the population and infrastructure of Wallonia

The greatest population density in Wallonia can be found along the so-called Walloon Ridge parallel to the course of the Meuse and the Sambre. The cities of Liège, Charleroi, Mons and the Walloon capital Namur are the most populous centers in the region, which are also the socio-economic centers of Wallonia. As a franchisee and real estate agent, you will find the densest infrastructure and most dynamic real estate markets here. This region is equally interesting for buyers due to its good career opportunities, the high standards of care and mobility as well as the attractive real estate offer. Families with children, young couples and those with professional ambitions will be among your most important target groups in these license areas.

The more rural areas, especially in the south of the region, impress with their high recreational value, their retreat and the wonderful landscapes of the Ardennes. Above all, second homes, comfortable country estates and high-quality villas can be marketed well.

Whichever of our currently free license areas you choose, thanks to our comprehensive franchise services and the individual strengths of each region, there is nothing to prevent the success of your Engel & Völkers real estate shop in Wallonia.

Key figures of the Walloon real estate market for your real estate franchise company

Towards the first quarter of 2019, the Walloon real estate market saw a positive trend across provinces. The purchase price for houses in the region rose by 4.32 percent compared to the same period in the previous year, so that it is now at an average of around 164,000 euros. At the same time, the number of houses sold increased by 5.5 percent and totaled 23,508 sales. The transaction volume for flats and apartments even increased by 14.7 percent - thus all indications point to a still dynamic and growing market, which offers the best opportunities for the establishment of your Engel & Völkers real estate shop.

Would you like to substantiate your vision of an independent real estate agency in Belgium? Then you have found the franchise partner of your choice in Engel & Völkers Belgium. Feel free to contact us to arrange your individual consultation today!

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