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Franchising - Opportunities to Grow, Expand and Market

Franchising as an opportunity without risks

To those, who don’t quite feel ready to purchase a whole business on their own, or not willing to start from scratch, the opportunity presents itself with franchising - a marketing and growth tool for businesses and entrepreneurs to expand their brand and build branches, while providing its franchisee with a true business opportunity with security. Existing under the umbrella of an established, successful brand is something like a peace of mind, that allows a franchisee to operate the franchise provided to him. At the same time, the business offering franchises and franchise licenses utilizes the new entrepreneurship of the franchisee as a useful tool to reach new customers at new locations, expand its marketing strategies, increase its sales and popularity and following an established business model - have almost no risks while doing so. A win win situation for both parties, you may say.

Getting started as a franchisee

A complete initiation is of course provided to the new franchisee to ensure that every starting step of the way is accompanied by its originators. This phase is one of the most important learning processes and enables the franchisee to later independent decision making to benefit the mutual success of both his franchise and the head company. Once trained, the franchisee is able to successfully communicate the values, ideas, and strategies of his franchise and by that, allow a faster deployment of sales and larger financial success. In the process, the franchisee gains the usage of a trademark, ongoing support from the franchisor and the right to make use of the franchisor’s marketing tools to sell its products or services.

Contractual terms within franchising

Being a contractual collaboration between two independent parties, legally and financially alike, the franchise is in its truest form an expansive network of trade among the Brand, its franchisees and its affiliates. Its existence in itself is a redeemable directly in later success, as the franchise system is usually only available with franchisors who have significant success and confidence in the way their business is run. If the franchisee follows a given concept, success should follow as the concept provided is well tested and brought previous successes to the franchisors main branch. While usually limited by periodical contracts of a specific number of years, it is a tool for entrepreneurial growth that also gives the franchisee the necessary confidence to potentially start their own company or independent branch later on.

Franchising in Real Estate - an irreplaceable expansion tool

In real estate, the tool of franchising is especially important. Real estate companies operate over a number of international locations, that include not just states but individual cities and regions. To be able to incorporate and grow the market offer to its clients, franchising becomes an influential tool to reach more clients, in more regions, and by that reach significantly higher sales numbers in the process. Internationally renowned real estate brands place franchises on the market internationally to reach potential real estate buyers, specific to the region. During this process, the franchisee is able to receive training based on an existing concept provided, and background information about the marketable location in which he is to promote real estate properties like luxury apartments, condos, fincas, villas and holiday rentals. The franchisee is also capable of securing an exclusive license with the right to exclusively market the specific region and by that, generate a commission for himself via successful sales. An opportunity of its own kind. For the entrepreneur, like yourself, being part of a real estate franchise also offers the opportunity of relocating to a place you once considered a holiday destination. But what’s better than living and working where you’ve longed to return the whole year round. Oftentimes, the paradisiacal locations offer amazing living conditions, and with the success story that a franchise offers to its franchisee given a successful franchisor, there is no end in sight to what life could be at the locations your franchisor wants to market. All that is left for you to do is share your joy with other potential real estate buyers who know to appreciate your location. All you have to do is follow the concept provided, and your success story is practically written.

Find out more about franchising, and become a franchisee with Engel & Völkers.

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Engel & Völkers
Licence Partner Gent-Centrum
  • Kleine Vismarkt 2
    9000 Gent
    Belgium BIV/IPI 504.709

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