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The marketing of real estate is a varied, lucrative form of self-employment. In the acquisition, presentation and placement of objects in the premium segment, you are regularly connected to interesting people and impressive architecture. With a keen sense of the needs of your prospective buyers and the ability to quickly recognize external influences that can affect local property markets, you are a sales rep, psychologist and analyst at the same time. Read here, why the franchise principle is an interesting option for new start-ups and learn more about the possibilities of generational change within a franchise partnership.
Secured prospectively: The franchise concept for generations
Compared to traditional foundations in the real estate sector, the franchise principle can be the beginner-friendlier and more profitable option. You profit from the experience and the prestige of the license brand and gain access to valuable marketing tools from the franchise partner.
Such a partnership can be designed in a long-term perspective in favor of future generations of companies. In this case, for decades, and at best, for the remainder of your professional career, you will have to keep track of the existence of the company and the franchisee license. This way, you will prepare your offspring for a financially secure future and ideally find an appropriate candidate for them to continue their business. The inheritance of the franchisee's rights is, in principle, possible and an integral part of your franchise contract, so it is essential to deal with the issue of generational transfer right from the start of the franchise partnership. If, on the other hand, you are unable to find a suitable successor within your own family, because they do not have the necessary qualifications or interest in the job, you can also sell your franchisee rights including the shop inventory. By doing so, your descendants will benefit from their success as an independent real estate broker if they themselves pursue other professional paths. Details on the sale of the franchise license are also contractually determined.
When choosing this partner, it is important to ensure that the potential franchisee ensures a high degree of economic stability, strategic transparency and a clear commitment to the franchise system. In the case of insolvency, the non-renewal of license agreements or the departure from the franchise principle by the franchisor, your company, which is essentially based on the basic framework of the license brand, would be practically in the offing.
Your ideal franchise partner in the real estate sector is Engel & Völkers
The decision to take the Engel & Völkers brand franchise as a franchisee is a promising alternative to the completely new start-up of a real estate company. In contrast to the traditional variant, our real estate franchise system offers from great advantages the very first minute, which will make your entry into the industry considerably easier and promises fast success. Keep your independence in running your own Engel & Völkers store, workflows and recruiting your team, and still enjoy all the privileges you receive as part of the Engel & Völkers family: make use of our global partner network, give your real estate shop a high-quality image with our expressive corporate identity, and immediately benefit from the familiarity of the name Engel & Völkers. So we offer you the best conditions for a promising start, which leads into a long and profitable partnership.
As a long-term real estate franchise, it is important to Engel & Völkers to ensure the highest level of trust, continuity and security for our licensing partners. Only partnerships based on such a solid foundation have the potential to lead to long-term, mutually beneficial economic success and, ultimately, to be inherited to future generations. With an investment in the franchise concept of Engel & Völkers, you will gain one of the strongest partners in the real estate sector, which will open up a lucrative, multifaceted and individual work environment.
Forty years of Engel & Völkers - Forty years of consistency in the real estate franchise
For you as a franchisee, the choice of a partner with both financial security and predictable management is essential. With Engel & Völkers, you have found a franchisor that offers you maximum cost-effectiveness: since 1977, we have been active in the real estate sector and have licensing partners on five continents with over 700 locations. In 2016, we increased our sales by more than half a billion euros by 23.6 percent in real terms, a result which reflects Engel & Völkers' steady growth and underscores its value as a future-proof franchisee.
The clear commitment of the company management to founder Christian Völkers on the franchise system, which also plans for further shop openings worldwide on a license basis, is the best predictor for long-term contracts, which are beneficial to both you as well as us as the franchise owners.
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