We’ve already talked about selling in spring, and now it’s time to discuss the hot markets of summer. The benefits of selling your house in the summer vary depending on your property, target buyer and the amount of time your home has been on the market. Understanding whether it’s the right time for you to sell your house takes careful planning, but the potential gain is worth the effort.
Studies suggest that more house sales are completed in warm weather, and we’re not surprised; everything looks better in the sun. To maximise the impact, ensure your garden and the exterior of your house are in top shape and that plenty of sunlight is streaming through your windows.
That said, the key is to consider your country's unique market – in Spain, for example, where summer temperatures can reach well over 40C, it's generally better to sell in the winter months, when it's cooler and viewings can more easily be arranged. Although this is somewhat unusual, do make sure you check the best times for your country and region.
Although sales tend to peak in the summer, the average amount of time a property is on the market means that you should list your property in the spring to benefit from the warmer months.
In the USA, an analysis of property sales data from 2008 to 2016 suggests a similar situation. Findings show that homes listed for sale in the first two weeks of May sold on average 9 days faster and for 0.8% above average annual prices. So if you want to take advantage of the summer movers, it seems you need to act early.
Since summer is also the height of holiday season, many buyers will also be taking a break from their search. The problem is exacerbated if you’re selling your house in summer and targeting families, as school holidays will mean that they’re much more likely to be away than demographics who holiday in quieter, better value off-peak periods.
However, this seasonal disruption can be used to your advantage. Gaps between viewings represents an excellent opportunity to appraise feedback and assess your property listing. Don’t be afraid to revise your value, adapt your property profile and consider fresh sales partners to maximise your chances of a smooth sale at the right price.
Don't rely on seasonal trends to guide your selling strategies – local trends still apply. Selling a house in the summer months might bring kerb appeal in some areas, but that won’t apply if the local authorities are planning a major building project nearby. Or, for example, if the nearby sports team is hosting a major tournament. Sometimes the weather simply isn’t the main issue.
What we hope you’ll take away from this is that the best time to sell a house isn’t absolute. Each season has its own advantages and challenges. By understanding them and meeting them head on with smart selling solutions, you’ll be sure to make a success of your sale: whatever the time of year.