Scandinavians know just how it’s done: when it comes to fashion, lifestyle, design and architecture, they have been leading the way on the international stage for decades. Practically every one of us is familiar with the big names to emerge from Denmark, Sweden, Norway and Finland, be they individuals or brands. With seemingly endless creativity and taste, it is quite extraordinary just how far out into the world their style extends from this enclave of Northern Europe.
Be inspired by Anine Bing, who brings her own inimitable style to the fashion world. From her base in L.A., the Danish ex-model is conquering the globe – with weekly additions to her collection and her social media activities. In addition, we’d like to present to you the architect Bjarke Ingels, whose studio BIG is busy building the future, be it the Google campus in California or outlandish skyscrapers in New York. We also want to introduce you to the makers behind the label “Vipp”. What began with a simple pedal bin has since grown and grown – and nowadays the Danish family even have an entire “Vipp shelter” in their product portfolio. Last but not least, we paid a visit to the founders of “Zadig & Voltaire” in Paris. It is truly remarkable just strong the Scandinavian’s global reach has become, and just how much they influence all our lives.
We hope you enjoy the read!