Being a real estate agent is as much about working with people as it is about working with property. Patrick Schuppan, Engel & Völkers' Country Manager, made this clear in one previous article in the Engel & Völkers blog.
Your ability to satisfy all parties in each transaction is essential to your career in the property market. Here, we mull over five soft skills that will help lead to your success as a real estate agent.
1. Listen carefully
Relationships between agents and clients rarely last a long time. In the short period you spend with buyers and sellers, you need to make swift and shrewd judgements about who they are and what they want.
The best way to assess this by taking time to listen carefully to what your clients say. Even a throwaway comment can be key to understanding what they truly require out of your professional relationship.
2. Patience in negotiation
The ability to negotiate a fair price is crucial to a prosperous real estate career. To that end, few traits are quite so important as patience. Not only will this keep both parties on side, it will also enable you to remain level headed when dealing with one of the most important factors in a successful negotiation: timing.
3. Ability to build trust
The purchase of a property constitutes an enormous investment, which means that buyers and sellers alike will be looking to deal with an agent they feel they can trust.
In order to be considered reliable, you must deliver on every promise and ensure that each piece of information you pass on to clients is 100% accurate. In the event of a mistake, it's essential that you come clean immediately to prove that you're trustworthy.
4. Extending social skills online
The soft skills of a successful real estate agent are no longer limited to face-to-face interactions. The world of social media is having an increasing impact on the reputations of real estate agents. Be sure to handle all your online business with the same level of integrity that you would afford a client walking into your office.
5. Willingness to learn
Not even the best agents possess all the necessary soft skills from the very beginning of their career. Key to thriving in the real estate industry is your ability and willingness to learn from those around you. As these tips on how to become a successful real estate agent outline, it's a smart move to find yourself a mentor early on.
Identifying the factors that will ensure you become the best real estate agent possible is merely the first step. Next comes a good deal of practice. Head over to the Engel & Völkers careers page to browse real estate jobs and to discover more insider tips on how to conquer the luxury property industry.