Building and managing a productive team of satisfied employees is as important as it is challenging in the real estate franchise, as in any other franchise system. To consider the needs, wants and characteristics of each employee individually and thereby create the best conditions for efficient teamwork, requires a well-thought-out strategy in human resources management. Compared to an independent company management, franchisees as employers also have to pay special attention to finding the best possible solutions for their employees. In the following article, Engel & Völkers explains what you should pay particular attention to when it comes to the right leadership style, and how you can maximize the motivation of your employees to work.
Franchise systems from the employee's perspective
The workforce of your franchisee does a dual work-psychological role: Primarily, your employees are part of your franchise and are directly related to their daily work, their colleagues, and the workplace. At the same time, they represent an established, mostly national brand and their philosophy with their work for the franchise system. Compared to employment in small or medium-sized sole proprietorships, the pride of being able to work for a franchise brand or a sense of responsibility in representation occupy a not inconsiderable position in the individual's work. Every employee deals with this situation differently, which is why, in your role as a franchisee and employer, it is important to be able to assess each member of your team individually. Ultimately, this will also be reflected in the long term success of your franchise investment.