One of the main findings of our Future Living Study in 2021 across all EMEA & Americas markets is that sustainability has become the preferred housing concept of the future, with energy efficiency being of particular importance (Greuter & Bangert, 2021). While the demand for housing is decreasing due to the current market situation (inflation, drastic changes in interest rates developments, energy crisis), the interest in purchasing properties that use renewable energy sources has increased considerably in Germany (+21% compared to the previous year). As Berlin is one of the most forward-looking metropolises in Europe, there is a growing interest in finding out to what extent sustainability and energy efficiency have an impact on local customers' willingness to pay.
Since the development of sustainable residential properties is usually associated with higher costs, developers have asked themselves to what extent customers are willing to pay for these additional costs. In order to answer these questions, the team of Engel & Völkers Projekte Berlin conducted a survey between May and August 2022, in which 189 people participated. The survey was distributed through the Engel & Völkers network and social media.
Overall, the results show how important sustainability has become in the decision to buy a house.
For each completed questionnaire, the Engel & Völkers Projekte Berlin team has planted in total 189 trees. This activity is in appreciation of those who have participated and as a sign of the team's own commitment to sustainability.
If you would like to read the complete report in English, please click the following link: Sustainability Report EN
If you would like to read the complete report in German, please click the following link: Sustainability Report DE