If you want to successfully win over new customers as a real estate agent in 2020, there is no way around a convincing online marketing strategy: What used to be communicated primarily via newspapers, magazines or leaflets has now almost completely shifted to the Internet. In order to be able to act effectively in the digital sphere, on the one hand the construction of a user-friendly and informative website and on the other hand engagement in social media are decisive factors. As a franchisee of Engel & Völkers, we provide you with extensive options for optimally designing your website to achieve the highest possible reach for your offer as a real estate agent. The following article will tell you which aspects you should pay particular attention to.
Your real estate brokerage's website is the central point of contact for all your potential customers, which you can attract to buy or sell a property on the Internet. The user should be able to get a precise overview of your services: What properties do you offer? Which marketing steps do you take on for your customers? In which region can your offers be used? A combination of high-quality text, image and other multimedia elements has a positive effect on the website's performance. The topic of search engine optimization is particularly relevant here: In order for your website to be found as easily as possible in search queries in Google, Bing etc., a number of criteria must be taken into account. This includes the correct length of the text, the use of thematic key terms - the so-called "keywords" - and the legibility of the published content. By publishing regular posts, for example in the form of periodic blog articles, which are linked to the real estate topic, you have the opportunity to further increase the visibility of your franchise company online. Technical requirements such as short loading times, structured user guidance and suitability for mobile devices also play a role. If you have any questions on the subject of a website or search engine optimization, Engel & Völkers will be happy to assist you and, if necessary, put you in touch with an expert partner company!
In addition to your website presence, you have the opportunity to showcase your real estate company on the most popular social internet networks. Facebook, Instagram, Twitter, Pinterest and other social media apps are accessed thousands of times a day and are a welcome opportunity to get in touch with your target group. Depending on the platform, you can also create your own company page here and raise awareness of your franchise with regular postings. The focus here is on photos and videos - if you manage to convey your offer on an emotional level, the public response will lead to a noticeable increase in customers. The content of your social media accounts and your website complement each other via clever cross-linking, so that a holistic information experience is created - the best way to increase the profile of your real estate brokerage in the 21st century.
As an internationally renowned franchisor in the real estate segment, Engel & Völkers works continuously to enable its license partners to have a powerful online presence. We have created a modern, uniform and intuitive website interface for our franchisees, which you can adapt to your Engel & Völkers franchise license. An easily accessible and versatile content management system ensures that you can quickly and easily integrate videos, virtual property tours, picture galleries or entire property exposés into your website yourself. A link to your social media pages, which you can also design in the style of the Engel & Völkers brand CI, is also child's play.
Our range of digital products for franchisees is regularly revised so that you can always act on the latest marketing trends and position yourself online in the best possible way.
Engel & Völkers allows you, as a franchisee, the highest level of online marketing: Choose one of our exclusive license areas throughout Europe, open your own Engel & Völkers real estate shop and create your high-quality Internet presence that will have a noticeable effect on sales. Are you curious about our offers? Call us at +49 (0) 40 36 13 10 or use our contact form to schedule a meeting with our expansion team. We are happy to answer all your questions. We look forward to speaking with you!