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Digital innovation and transformation in the real estate

New technologies are spreading to all the different industries, giving rise to a true revolution in traditional businesses. In this transformation, the key is to model the most conventional processes using innovative techniques and modern digital tools. In short, it is about achieving greater efficiency. The real estate sector is no stranger to these trends.

Digital access to information

The procedures that are taking place between the property seller, the buyer and the real estate agent as the main intermediary, begin with access to information.

The Internet has become the main source of information. Whenever you wish to buy or rent an office or any other type of real estate asset, there are online tools and mobile apps that will be of great help to you.

With these applications, property buying and selling process can be completed without the help of brokers or the advice of real estate agents.

Updating real estate companies

With these new challenges and new procedures, companies in the real estate sector have to join this technological innovation as well as optimise their processes and position themselves well in the network. Not forgetting, of course, the control of local markets.

It is about providing a fast and effective quality service to customers. This means the client can communicate with the real estate agent using just a smartphone from the comfort of his/her living room.

As they say, it is all about the customer demand that has the power to choose the best services among a wide variety of offers.

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Continuous customer support

What is the key to the survival of real estate agencies? Among other things, the ability to accompany the customer throughout the buying and selling process.

In order to provide advice to the client, real estate companies must have the most advanced technological tools.

Some improvement actions for real estate companies

• Digital transformation, incorporating the most modern digital systems and new communication strategies.

• Collect studies, reports and analysis of the different markets.

• Plan a more effective investment in digital marketing and advertising.

• Secure the positioning of a particular brand in the real estate market.

• Implement a CRM relational marketing system that enables full customer satisfaction.

• With good ranking, increase traffic (from the interested customers) to the Web pages. This is known as a successful Inbound Marketing strategy.

• Mobile. Smartphones are revolutionising all sectors. Everything is now done through these devices, therefore, the responsiveness of the real estate agencies' websites is essential.  

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