There can be many few areas of Mallorca undergoing such a transformation right now as Palma Beach. It’s also hard to think of one that offers as much scope for capital growth.
Whilst there are investment opportunities in Cala Mayor and some upgrading and re-branding going on in Magaluf (or rather Calvia Beach Resort) on one side of Palma Bay, what’s happening on the opposite side, at Playa de Palma, is perhaps more intriguing.
If you are one of those who have been holidaying there for decades, you will have noticed the changes along the 5km stretch of wide Blue Flag sandy beach with its long Paseo Maritimo promenade dotted with palm treesand numbered balnearios. If you haven’t been for a few years, it’s worth another look.
The sun loungers for hire have been going upmarket, half of the beach bars have been smartened up and you’ll probably hear a few more languages being spoken than just German. Behind the beach, chic new restaurants have opened up - like Ginger Beach with its fresh fruit smoothies and Bonito’s street food and cocktails - that provide a taste of Miami Beach, and the next row back, new five-star hotels such as the Pure Salt Garonda, Iberostar and Llaut Palace. Even the area’s first boutique hotel, My Sea House Flamingo.