Any sports fan knows that we are in one of the most decisive times of the year, with the upcoming great finals such as the Champions League, the NBA, and tournaments that are of global importance, including Roland Garros in tennis. On May 27th and 28th, the viewers of Antena 3 newsgroup (Atresmedia group) will discover, along with sports news, some of the most spectacular properties at Engel & Völkers Spain. We have also concluded a collaboration agreement with the popular television network.
The sports section of the informative Antena is one of those that enjoys the most viewing time in our country. The morning edition has a share of 13%, the afternoon edition - when the biggest competitions of the day are shown - retains a remarkable 11%, and the evening edition stands at 12-13%. This is very positive data that ensures Engel & Völkers' message will reach millions of Spanish households in every one of those days.
Engel & Völkers Spain is the most important subsidiary at the international level and in recent times, its appearances in the media have multiplied. In fact, at the beginning of the year (February) an agreement was already concluded with the popular TV station, El Hormiguero 3.0, which is also broadcasted on Antena 3. The experience was a success and the audience enjoyed the programme that was presented and produced by Pablo Motos and sponsored by Engel & Völkers.
The collaboration with the Atresmedia group shows that Engel & Völkers is gaining considerable visibility in the domestic market, as is also shown by its participation in different forums of great prestige in the sector. In the case of the next television appearance, the message that will be broadcasted will include the well-known logo of our company and our website address. This corporate information will be preceded by different pictures of emblematic properties, which are representative of the ever expanding portfolio of Engel & Völkers Spain.
This will obviously not be the only marketing strategy to be implemented in the coming dates. From the headquarters of Spain important efforts are being made so that the Spanish public knows what Engel & Völkers can offer to investors or owners of any segment in the market. Luxury or high 'standing' assets are the most recognisable part of our offers but we also provide solutions to modest budgets. Apartment rentals in the big cities such as Madrid and Barcelona would be a good example of this.