This process has an initial phase based on the service of professionals in the real estate sector, which affects their own reputation. Transforming from just mere real estate agents, these professionals will go on to become personalised advisers who are at the service of VIP customers.
It is obvious that this change of roles and the ambition to fully customise client service means an increase in staff, which the Madrid team at Engel & Völkers has already embarked on. Thus, it has launched a recruitment process that will conclude with the hiring of 100 new agents, thus increasing the staff numbers to 300 professionals.
This recruitment process arises from the transformation carried out in order to meet the needs of the clients. Currently, the client has multiple channels through the Internet to receive information on everything concerning a certain area of the city or a specific property that he or she is interested in. Therefore, it is understood that the role of the real estate agent must go beyond, to the point of being able to determine what is best suited to the needs and situation of the client by even offering advice on issues that the client could not have previously obtained the information from through any other means.
In the specific case of Madrid, the luxury real estate market is experiencing a significant boost and the average spending on homes of this type in the capital has reached an increase of around 3.4% in relation to last year.
All in all, Madrid is still very identifiable as a city of multiple districts, a metropolis in which the different areas are very delimited and clearly mark the type of market they are based on. For this reason, the specialisation that is recorded as a trend within the sector and to which Engel & Völkers is already responding actively, will easily allow it to get to know the uniqueness of each district or sector.