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Principal Tower

Designed by Foster + Partners, Principal Tower signifies the epitome of understated elegance. Inspired by the architectural landmarks in its vicinity and the historic views it offers across the capital, Foster + Partners has created a svelte new addition that responds to the uniqueness of its location both geographically and culturally.


Stepping in from the impressively landscaped piazza, guests will be greeted by the friendly concierge stationed round the clock at the equally stunning overheight lobby. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art gym, cinema, and a private lounge. There are subterranean bicycle storage facilities available and opportunities to acquire parking spaces.



There are 50 storeys of exclusively residential living divided in two different parts:
Floors 2 to 23 have been named “City House” and have been designed in a colour palette called “loft”. There are 8 apartments on each floor that are divided into Four 1-bedroom apartments in the middle; Four 2-bedroom apartments on each corner. There are no 3 Bedroom flats in City House.



Floors 24 and above has been named “Upper House” with apartments designed with colour palettes named in ‘Champagne ‘and ‘Caviar’ design colour palettes. There is a mixture of 1, 2 and 3-bedroom apartments plus a selection of Luxury Penthouses.
The 3-bedroom apartments start from the 30th floor.

Though now part of Inner London, Shoreditch was previously an extramural suburb of the City of London, centred on Shoreditch Church at the crossroads where Shoreditch High Street and Kingsland Road are crossed by Old Street and Hackney Road.


This area can be considered as the one of the coolest neighbourhood in London’s East End. It is a dynamic and artistic-oriented area, where unexpected street art adorns nearly every surface. In Shoreditch, empty walls are future murals. We highly recommend walking up to Shoreditch from Brick Lane to pass through the most impressive areas of the city.


This area is the result of a triangle of influence. To the East, Bangla-Town and Brick Lane are an amazing mix of smells and colours from the Indian Sub-continent. In the west, the towers of Liverpool Street and the city represents the world’s most concentrated area of money-making talent. Finally, right in the middle, you can find Spitalfields market, a citadel of the working classes and home of the cockney music hall tradition.

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Licence Partner Contact

London Chelsea

50 Sloane Avenue | SW3 3DD London
Great Britain
Fax
+44 (0) 20 7590 3711

London Chelsea

50 Sloane Avenue | SW3 3DD London
Great Britain
Phone
+44 (0) 20 7584 1100
Fax
+44 (0) 20 7590 3711


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