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Entice Homebuyers By Doing These Things To Sell Your Home Faster

Hong Kong - How to sell your home fast

You may be unknowingly doing these things to turn homebuyers off? 

Others see us more clearly that we see ourselves.

Our self-perception of how we are coming off to others may be different to how we are actually perceived. The same can be said for the that things that we own. Take your home as an example. You love your home, or else you wouldn’t be living there. You’ve chosen this property with careful consideration to suit your lifestyle, invested both time and money in to it's furnishing and decor, and most importantly, you’ve created lasting memories there. The home in you eyes is as close to perfect as it can get. Maybe you don’t agree. Maybe you don’t like where you are living at the moment and feel that there’s room for upgrade. The point we are trying to make here is that the majority of homeowners do feel that way. They have invested so much in to their home that emotional attachments build up subconsciously, even when they are ready to let it go and put the home up for sale. Yet, when the home is listed and it sits on the market for weeks, sometimes months, with no one seemingly interested, it begs you to question how accurate your perception of perfect is. What is it about your home that is turning buyers off? You just can’t figure it out, and most home-sellers are in the same boat. It’s tormenting. 

If you find yourself stuck in this all too common scenario, you are faced with two choices. You can either complain and dwell on the fact that your home is not selling, or you can take a long hard objective look at it and figure out all the factors as to why it’s not selling. No property is perfect. There’s the good, the acceptable, and the bad qualities that come with every home, When you are able to accept this fact, you can then start making changes and improvements to sell your home faster. Instead of moping around, the best thing to do is to take action. Leave your emotions aside and evaluate all the possible reasons that could be impeding you from selling your home. Often, we cannot see the things that we are doing wrong and it takes other people telling us to give us a reality check. A wake up call if you will. So start by doing that. If you find yourself at this crossroad, start by asking the people who have viewed your home what they thought about it. What did they think were the best attributes of the home, and what do they think were the lesser qualities? Gather as much feedback as you can from everyone who views your home, and be thick-skinned enough to accept the feedback without getting defensive. 

Here’s the thing, your end goal is to sell the home and make your returns. Even if you don’t agree with the comments that potential buyers have to say about your home, that’s OK. You don’t need to agree with their opinions, you are simply doing market research to gauge consumer experience. It’s important to keep an open mind. If multiple potential buyers are saying the same things about your home, you should thank them. That’s wonderful because now you know the problem. The number one step is figuring out what the problem is, because only then can you strategize on the solution to fix the problem. The biggest mistake that sellers make is being too close-minded. They don’t want to hear all the things that are wrong with their home. They blindly protect their listed home like it's their baby. You cannot do that if your motivation is to sell the home fast. There’s no room for emotions in a business transaction. Selling property is a business transaction, and when it comes to selling — the customer is usually right. 

Think of it as data collection. Big brands do this, companies do this, and even schools do this. Brands send out customer surveys to figure out what is attracting customers — which are the top selling products? Which are the worst? And why? Companies cross industries collect data to fine-tune the business strategies. Schools even hand out surveys and feedback forms to understand their students’ needs - Which courses are the most attended? Which professors are the most popular? What courses need to be dropped due to lack of sign ups? What are the students’ favorite things about a specific course? What are their least favorite things? It is through constant feedback, and interactive engagement that we are able to make improvements as time progresses. This is a great practice to get used to if you are selling homes. You’ll want to collect specific feedback on your listed property so that you can make adjustments to change to the things that are turning potential buyers off. Obviously, the factors that could be turning buyers off is very case-by-case, but there are a few common universal factors that are generally total turnoffs for homebuyers across the board.

In this article, we are going to talk about some of the most common turnoffs that are keeping your from selling your home as quickly as you would like. You probably are not even aware of these things, but hopefully reading this article will give you the tools to make the proper changes to your selling strategy. Homebuyers are looking for a transformative experience when they visit a home. They want use all of their senses to determine whether this home is a good fit for them. How do they feel when they first walk in? Does it feel nice or uncomfortable? Does the home smell nice? Is it a pleasant space to be in? Can I envision myself living here? 

Your goal is to give homebuyers a great experience from when they walk through your door to after they leave. What are things you can do to step up your game and make it the best home-viewing experience for potential buyers? Read on to find out. 

Easy Changes You Can Make To Selling Your Home Faster

 

Keep A Clean And Tidy Home

Cannot stress this point enough! If you want your home to interest buyers, you need to present it to them in its best possible condition.There is absolutely nothing appealing about a dirty, cluttered home that looks and smells like it hasn’t been cleaned for weeks. Dust collecting on the windowsills, oil on the kitchen counters, mountains of dirty dishes in the sink, toys scattered all over the floor, piles of dirty laundry thrown on the bed, mail and receipts sprawled out on the desk, moldy toilets, stained bathtubs — all of these things are a huge negative and spells massive disaster. All of these things will give homebuyers the impression that you just don’t care. Either you don’t care to sell it, to maintain it in good condition or a combination of both. Clutter is distracting and unattractive. It will also make homebuyers question if you don’t have sufficient storage spaces to home all of your items. 

Before you show your home out to potential buyers, do a big decluttering day. Clean, wipe, sweep, mop, and tidy up everything. The home should look presentable at a showing and there is no better way to have homebuyers running out the door then to leave the home a big fat mess. Declutter strategically and systematically, starting with those areas that will interest most buyers when they inspect your home, and put extra focus on the areas that they will do most of their living in. There is simply no good justification for an untidy home. If you don’t have time to do it yourself, hire a cleaner to help you out. We understand how overwhelming the home-selling process is so it’s completely OK to outsource the work if need be. You can also consider hiring a professional organizer. Yes, there really are people out there who do this for a living. A professional organizer can come in to your home, look at your clutter objectively and make quick decisive actions to remove the excess and store the rest out of sight. 

You can’t really overdo it when it comes to cleaning — so make sure you clean, clean clean. Properties that look acceptable might not be enough, especially if you want to command top dollar. It needs to look its best. Extra attention should be given to living areas, kitchen, bathrooms and toilets. These are the most utilized spaces in a home, and you’d be surprised how many people use the bathroom as an inspection during a home-viewing. Not only is it nasty and unhygienic to have a dirty toilet, it’s also embarrassing. First impressions are so important during home-viewings. 

A home that’s untidy will also give off an unpleasant, foul smell. Did you know that playing up to a person’s olfactory senses can actually help sell your home? There are articles and studies done on how incorporating fresh aroma in to a space can help people feel more at home. The sense of can literally sway a potential homebuyer in to making a purchase offer. When preparing a home for sale, you need to first remove any sources of bad odor. Bad smells can deter buyers and in extreme cases, even drive them straight out of your home. Bad odor can come from sources like spoiled food, dirty home appliances, unwashed clothes and shoes, cigarette smoke and mold, dusty air vents, pets and so on. First take care of the root cause of the smells rather than simply masking the smell. Once you get rid of the bad odor, you can then replace the home with more pleasant smelling fragrances. Popular methods include — scented candles, incense, freshly baked goods, or nice smelling food. A word of caution here — make sure that you prepare smells that are not too strong. Scents that are too overpowering could also backfire and send your homebuyers straight out the door. Have you ever walked in to a shop and walked straight back out because the fragrance inside was too overpowering for you to bear? It’s the same idea with selling a home. Scents that are too strong are distracting for buyers and can sway their ability to make a decision. Aim for neutral, clean smelling scents.

Clean Up After Your Pets 

Adding on to the problem of smells, the top of buyers’ biggest turn offs are pet odor. Even the most affectionate animal lovers don’t want to smell foul odor from a pet. Have you ever walked in to a home-showing completely distracted by the overpowering smell of the home-seller’s pets? Again, there is nothing appealing about bad smelling pets even if they look insanely adorable. Pet odor is hard is mask, and it shows that you don’t clean up after your pet — another negative point in the homebuyer’s eyes.

Another bigger issue with letting pets roam around during a home viewing is that:

 

    1. Not everyone likes animals. Some people have actual phobias and are terrified of being anywhere near them.
    2. It could trigger allergic reactions with people who have pet allergies from animal fur

 

You will be surprised how accustomed you get to your own pet’s smell when you live in close quarters with them 24/7. Even if you don’t smell it, other people who are visiting your home for the first time might. To be safe, you should get your carpets and furniture professionally steam cleaned to remove any animal smells, stains and fur. Dust and vacuum the entire home, especially in places where pet fur can get trapped — on the couch, room corners, in between furniture, underneath area rugs, etc. Have someone take your pets outside for a walk during the time the homebuyers are visiting. This way you can focus on selling the home to your buyers instead of trying to discipline your pets to keep them off of the homebuyers. 

Remember to clean up after your pets. Keep all pets, pet accessories and toys out of sight during home viewings.

Update The Hardware And The Software

Got outdated décor in the home? Get rid of it. The majority of homebuyers are easily frightened off by décor that are old and dated. Certain decor elements are an immediate turnoff. Homebuyers aren’t interested in spending even more time and money to update their new home. Renovation and remodeling is time-consuming and expensive. Do a tour of your home and update any hardware and software in to the modern era. You can’t go too wrong with minimalism for aesthetics either. After all, less is more. 

If you have old, rickety kitchen appliances, brass doorknobs, creaky floorboards, peeling wallpaper or any of such things in the home, get rid of it and replace it with something more updated. These small improvements can be very budget friendly but make a massive difference in the way your home looks and feels to potential homebuyers. 

Create A Neutral Canvas For Buyers 

This is something that can make or break a homebuyers decision to put in an offer. How well can the buyers envision themselves living in your home? You want to create a neutral space, a blank canvas where they can transport themselves to living there. But that’s hard to do if you have distractions all over the place. If you have personal arts and crafts laid out all over the home, noisy colors everywhere, with banging music playing from the speakers, it is difficult for potential buyers to imagine living there. 

Start by depersonalizing your home to create more of a blank canvas to appeal to the buyers’ imagination. This doesn’t mean that you need to empty your home, it just means that you should remove any distracting or questionable décor and personal belongings. A home that is ready for viewing should reflect a neutral, universal taste. We’re talking neutral, earthy colors, monotones and aesthetically comfortable decor. Your aim is to create a clean, and professional look. A blank canvas will appeal to a much broader audience. Even if you are not a fan of neutral tones, the point is not to satisfy your own tastes — it’s to appeal to the general accepted tastes of your potential homebuyers. It’s easier for buyers to envision personalizing your home to their own desires if you give them a blank canvas to work with. It may be difficult to depersonalize your home and remove everything that’s you, but you have to remember that it’s no longer going to be your home. Once it is listed, you must be prepared to say goodbye to the old and welcome in the new.

Does the home feel good?

As we have mentioned earlier, buyers are looking for an overall experience during the home-viewing. If they can’t experience your home at its optimal comfort levels, they won’t be assured that they will enjoy living there. Attention to detail is so important here. 

Is the property comfortable to walk around in? Is the temperature too hot or too cold? These might be deal breakers as it will invite questions like — is there something wrong with the heater? Does the air-cooling system not work as it should? Is it always so stuffy in here? Will this property be expensive to cool down or heat up?

These are all important factors to consider. Remember, if you want to get purchase offers on your home, you need to make it a pleasant and enjoyable experience for homebuyers. 

Why is there no price?!

Fewer things are more frustrating to potential homebuyers than looking at a listed property with no mention of price. Your listing is the first thing potential buyers will see, and if they cannot gather the necessary details at first glance, they will look elsewhere. Unless your home is something so spectacular and unique that they decide to dig further, but that’s generally not the case. The lack of a price tag will have potential buyers questioning whether the property is so expensive that it is not listed. It’s a huge turnoff! 

Most homebuyers will not take the time to call to find out the price of a property if it is not already listed. People desire convenience, and you need to make it obvious for them. There needs to be a call-to-action. Don’t make your listing overly complicated. Just keep it simple with concise details. It’s not necessary to make the price a big mystery. Nobody wins from this being done. 

Final notes...

Avoid these common mistakes so that you don’t sabotage your home-sale before you even start. The best way to do is to put yourself in the shoes of the buyer.  What are the things that would turn you off as a homebuyer? 

Chances are you wouldn’t give it a second though if the home lacked sufficient information, looked messy, dirty, and unkempt, and looked like it is falling apart. If these things turn you off, you can bet that it will turn other homebuyers off too!

Do you have any other tips forgetting your home ready to sell faster? We would love to hear your comments!

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Engel & Völkers Hong Kong, Real Estate Agency
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This data protection information applies to the use of the website https://www.engelvoelkers.com/hongkong/ (hereinafter referred to as “website”) and the Property Search App, a mobile application for property searches (hereinafter referred to as “property app”) and is valid from 25 May 2018.

The following information applies to both the website and the property app, unless expressly stated otherwise.

 

Engel & Völkers VJI Limited in its function of responsible authority (hereinafter also referred to as “Engel & Völkers”) informs its users that

by using the website, personal data about them will be processed, in particular:

●    personal data (e.g. e-mail address, first name, surname, title, address, telephone number – in the following “Data” or “Personal data”) provided by users at the time of registration on the website (e.g. in connection with contact requests and mailing of newsletters);

●    personal data transferred from the user’s internet browser each time the user accesses the website is stored within log files, also known as server logs. This data comprises: IP address (Internet protocol address) of the accessing computer; name of the accessed site; date and time of access; related URL from which the user accesses the site; number of transferred data items; status report of successful access; session ID number.

by using the property app, personal data about them will be processed, in particular:

●    e-mail address, first name, surname, title, address, telephone number provided by users at the time of sending an enquiry;

●    Whenever the app is accessed, the usage data of the respective app user is saved. This data comprises: operating system used and, if applicable, the browser type, current language setting of the smartphone, information about the Internet service provider of the user, name of the retrieved page and, if applicable, the origin page, date and time of retrieval, amount of data transmitted, status report on whether the retrieval was successful, session identification number.

Purpose of processing

Engel & Völkers, as a responsible authority,

processes the personal data of website users for the following purposes:

●    Fulfilment of user’s requests (legal basis is contract performance and the legitimate interest of Engel & Völkers in transferring contact requests within the Engel & Völkers Group to the appropriate company. The above “Engel & Völkers Group” comprises Engel & Völkers AG and its domestic and foreign associated companies in terms of the German Companies Act Sec. 15 ff, and the (master) licensees affiliated with this group of companies. A current listing of these licensees can be obtained here: https://www.engelvoelkers.com/de/unternehmen/standorte/);

●    The forwarding of e-mail newsletters on the company’s own offers and advertising by the company or third parties to the legally permissible extent or based on consent. (Legal basis is the legitimate interest of Engel & Völkers in direct marketing, providing this is in accordance with the data protection and competition rules);

●    Analysis of the website for determining user behaviour. (Legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour on our website for the purpose of continuously improving this or adapting it to the interests of our users);

●    Identification and possible blocking of users who have installed a so-called adblocker and who thereby block advertising. (Legal basis is the legitimate interest of Engel & Völkers of providing users who do not block advertising with wholly or partially web-financed offers);

●    In order to prevent fraudulent activities or misuse on the website or in connection with the website and to observe the legal stipulations for safe websites. (Legal basis is the legitimate interest of Engel & Völkers in remedying errors, guaranteeing system security and identifying impermissible access or access attempts.)

The legal basis for the processing of personal data is GDPR Article 6(1)(a), if the processing is based on consent, Article 6(1)(b) if the basis for processing is a contractual relationship and Article 6(1)(f) if the basis is the legitimate interests of Engel & Völkers.

processes the personal data of property app users for the following purposes:

●      Fulfilment of the requests of the app users (legal basis of the data collection is the consent of the user in accordance with Art. 6(1)(a) EU General Data Protection Regulation (GDPR)). Analysis of the property app to determine usage behaviour (legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour in our property app for the purpose of continuously improving this or adapting it to the interests of our users);

Nature of supply of personal data and consequences of objection

The personal data is voluntarily provided by users. They may freely decide whether to make personal data available to Engel & Völkers and may subsequently withdraw their consent from the processing of personal data which have already been made available. Withdrawal may mean that the Engel & Völkers website is no longer usable.

Processing methods

Users’ personal data may only be processed in case of need and processing will be performed electronically only, in particular by way of: gathering, registration, organisation, storage, consultancy, processing, amendment, selection, extraction, comparison, use, interconnection, access and communication, blocking, deletion and destruction of the data. Processing may be carried out electronically or non-electronically.

Access to data

The personal data is processed by Engel & Völkers and (in respect of individual items) particularly by

●    Employees (permanent employees such as job-holders and independent property consultants) and consultants authorised to administer the website and property app and provide the associated services;

●    Third-party supplier companies (e.g. IT service providers, hosting providers, etc.) to which Engel & Völkers has outsourced processing services as part of a job processing agreement.

Information about the data

As the responsible authority we are able to provide information about your personal data. However, this information may only be given for the following reasons:

·       In the case of fulfilment of legal obligations or obligations arising from regulations and guidelines under national or European laws.

·       For defence in court in the case of a legal dispute.

Disclosure of data

If your query relates to offers from other companies of the Engel & Völkers Group, Engel & Völkers transfers the personal data entered by you in this case to the respective company from the Engel & Völkers Group with your prior consent or on the basis of its legitimate interests.[A10]  Other than this, your personal data will not be disclosed by Engel & Völkers.

Disclosure of data in non-EEA countries

In principle, Engel & Völkers does not transfer personal data to non-EEA countries without your consent. The servers used by Engel & Völkers are located within the European Union.

If your query relates to companies of the Engel & Völkers Group outside the European Union, we communicate your data under your consent.

In cases where personal data is transferred to countries that do not offer the same level of protection as within the European Union and you have not expressly agreed to the transfer of your data to those countries by way of your consent, Engel & Völkers will ensure that certain contractual obligations under applicable data protection law (including the execution of standard contractual clauses approved by the European Commission) are agreed with each service provider, unless Engel & Völkers can invoke other legal grounds for the transfer of personal data.

Saving and deleting of data

Engel & Völkers saves personal data for the time necessary for achieving the purposes for which the data was gathered and processed, including any storage period stipulated under the applicable legislation (e.g. retention of bookkeeping vouchers) and in any case for a maximum of 24 months [A11] after the personal data was gathered.

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Use of cookies on the website

In order to improve website browsing, Engel & Völkers uses “cookies”. Cookies are small text files, generally consisting of letters and numbers, stored on the user’s web browser on their PC and containing pseudonymised data. Cookies allow a website to recognise the user’s computer in order to follow searches made on several pages of a website and to identify users who return to a website. Cookies may have technical, analytical or profiling purposes.

The direct and indirect cookies used by Engel & Völkers are summarised here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

The website uses the following technical cookies:

For storing language selection _icl_visitor_lang_js, _icl_current_language, evlocale.For storing selection of measuring units engelundvoelkersconfig.For storing last search requests LAST_SEARCH.For storing the watchlist ID watchlist_id.For storing test reference within AB tests user_ab.For storing references to distributed systems in load balancers BIGipServergroup-rz-webfe-prod.

Engel & Völkers informs users that they may deactivate or remove cookies in their web browser by following the instructions on the following links:

●      Internet Explorer ((https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies).

●      Mozilla Firefox (https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored).

●      Safari (https://support.apple.com/kb/PH19214?viewlocale=en_US&locale=de_DE).

The website also uses analytical cookies set by third-party providers, e.g. Google (see also provisions on use of analysis programs and tracking tools) and Adroll (https://www.adroll.com/de-DE/about) /Privatsphäre) and Haufe (https://de.onlinehelp.umantis.com/index.php/Cookies).

In more detail:

a)       Google Analytics

Engel & Völkers uses the web analytics service Google Analytics from Google Inc. (“Google”) for analysing the use of websites. The information generated by cookies about the use of websites is generally transferred to a Google server in the USA and stored there. Engel & Völkers uses Google Analytics solely with the extension "ga ('set', 'anonymizeIp', true)", in order to ensure that IP addresses are only processed in a shortened version and in order to prevent direct references to individual persons. Google may transfer data to third parties if this is prescribed by law or if third parties process these data on behalf of Google. Google will not publish the IP address of the user in connection with other Google data. Users may at any time prevent the recording and storage of data by Google Analytics, by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

b)       Universal Analytics

Engel & Völkers uses the Universal Analytics functions provided by Google. These functions allow Engel & Völkers to record and analyse socio-demographic data about users by means of a Google ID (if available) and by means of cookies generated by Google from advertising contents (DoubleClick). If a Google ID is available, the data controller will be able to record this data across all devices (e.g. if users have both a smartphone and a PC) for analysing visitor flows across all devices. Users may at any time prevent the recording and storage of data by Google Analytics by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This website does not use profiling cookies.

Use of cookies and other tracking in the Property App

Engel & Völkers needs statistical information on the use of the Property App to make it more user-friendly. For this purpose, Engel & Völkers deploys the following analysis tools. The providers of the tools process data, where personal data are processed, as a processor in accordance with the instructions of Engel & Völkers.

To find out which other cookies the Property App uses click here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

Google Analytics

Google Analytics is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Analytics with the additional feature offered by Google to anonymise IP addresses: In this case, Google's IP address is usually already shortened within the EU and only in exceptional cases in the US and in any case only saved in abbreviated form. The privacy policy can be viewed here: https://privacy.google.com/businesses/processorterms/

                               

If you want to opt out of Google Analytics tracking, go to your system settings and disable Google Analytics access in the Tracking section of the “Engel & Völkers Property Search” app.

If you want to opt out of tracking Google Analytics on Android, go to the app settings and disable Google Analytics access.

HockeyApp

HockeyApp is provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). We use HockeyApp for error analyses and to improve the property app. If it crashes, the user may agree to submit a crash report to HockeyApp. A crash report includes information about the crash date and time, the affected software module, the operating system and language used, and the device type and IP address. The crash report will only be sent to HockeyApp once this has been specifically approved. The information contained in the crash report may be partially processed in the United States. HockeyApp is a service from Microsoft. Legal information about it can be found here: 

https://azure.microsoft.com/de-de/support/legal/.

The privacy policy can be viewed here: 

https://www.microsoft.com/de-de/privacystatement/OnlineServices/Default.aspx

Crashlytics

Crashlytics is an analysis tool offered and operated by Crashlytics Inc., based in Cambridge, MA, USA. Crashlytics generates crash reports, i.e. reports about malfunctions or failures of the app, where and in which context these have occurred, how many users of the app are affected, etc. Engel & Völkers uses these reports to detect malfunctions or failures to be able to react faster, more purposefully and more efficiently in the interests of the users and to be able to improve the app technically. For this purpose, Crashlytics, together with the user’s Symphony-related app ID, which can be deleted at any time, records data on the crash and on general data of the respective IT environment (in particular on the used device, the mobile service provider and the operating system). If personal or pseudonymous data is included, Crashlytics will delete it within seven days. This information will give Crashlytics and subsequently Engel & Völkers insight into whether and how the app works and is used, especially the malfunctions and failures that occur. Further information is available at try.crashlytics.com/terms/privacy-policy.pdf.

Links to social media pages

This website contains links to the main social media network sites (e.g. Facebook and Twitter). These are not embedded social media plug-ins, but a link through which no personal data is transmitted to the social media operators.

Rights of persons concerned

You have the right to information on the processing of your personal data (for example, the origin of this data, the processing purpose, the modalities of the data processing). Furthermore, on certain conditions, you are entitled, at any time, to object to data processing in the future, to limit it or to demand the deletion of the data. Finally, you can prevent the sending of advertising material or the implementation of market research or commercial communications at any time.

In summary, you have a right to

-       information,

-       correction,

-       deletion (or to be forgotten),

-       limitation of processing,

-       data portability,

-       objection to the processing of your personal data,

-       complaint to the supervisory authorities.

Please note that your right to deletion is subject to certain restrictions. For instance we need not or may not delete any data which we need to retain for a further period under a statutory retention period. Data needed by us for the establishment, exercise or defence of legal claims are also excepted from your right to deletion.

To exercise the above rights and to request information, users may write to the following e-mail address hongkongmmc@engelvoelkers.com[A12]  or postal address Engel & Völkers VJI Limited, [A13] Shop A, 95 Caine Road, Mid Level West, Hong Kong. Similarly, users may at any time withdraw consent to, correct and delete the processing of their data.

Contacts

The responsible authority for processing of data is Engel & Völkers VJI Limited, [A14] Shop A, 95 Caine Road, Mid Level West, Hong Kong. In the event of questions regarding our data processors, we are happy to make a current list of these available to you.

If you have a complaint regarding the way that we process your data, you have the opportunity to submit a complaint to the supervisory authority. This is: 

Free and Hanseatic City of Hamburg

Hamburg’s representative for data protection and freedom of information

Prof. Dr. Johannes Caspar

Kurt-Schumacher-Allee 4, 20097 Hamburg

Mailbox@datenschutz.hamburg.de[A15] 

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This data protection information applies to the use of the website https://www.engelvoelkers.com/hongkong/ (hereinafter referred to as “website”) and the Property Search App, a mobile application for property searches (hereinafter referred to as “property app”) and is valid from 25 May 2018.

The following information applies to both the website and the property app, unless expressly stated otherwise.

 

Engel & Völkers VJI Limited in its function of responsible authority (hereinafter also referred to as “Engel & Völkers”) informs its users that

by using the website, personal data about them will be processed, in particular:

●    personal data (e.g. e-mail address, first name, surname, title, address, telephone number – in the following “Data” or “Personal data”) provided by users at the time of registration on the website (e.g. in connection with contact requests and mailing of newsletters);

●    personal data transferred from the user’s internet browser each time the user accesses the website is stored within log files, also known as server logs. This data comprises: IP address (Internet protocol address) of the accessing computer; name of the accessed site; date and time of access; related URL from which the user accesses the site; number of transferred data items; status report of successful access; session ID number.

by using the property app, personal data about them will be processed, in particular:

●    e-mail address, first name, surname, title, address, telephone number provided by users at the time of sending an enquiry;

●    Whenever the app is accessed, the usage data of the respective app user is saved. This data comprises: operating system used and, if applicable, the browser type, current language setting of the smartphone, information about the Internet service provider of the user, name of the retrieved page and, if applicable, the origin page, date and time of retrieval, amount of data transmitted, status report on whether the retrieval was successful, session identification number.

Purpose of processing

Engel & Völkers, as a responsible authority,

processes the personal data of website users for the following purposes:

●    Fulfilment of user’s requests (legal basis is contract performance and the legitimate interest of Engel & Völkers in transferring contact requests within the Engel & Völkers Group to the appropriate company. The above “Engel & Völkers Group” comprises Engel & Völkers AG and its domestic and foreign associated companies in terms of the German Companies Act Sec. 15 ff, and the (master) licensees affiliated with this group of companies. A current listing of these licensees can be obtained here: https://www.engelvoelkers.com/de/unternehmen/standorte/);

●    The forwarding of e-mail newsletters on the company’s own offers and advertising by the company or third parties to the legally permissible extent or based on consent. (Legal basis is the legitimate interest of Engel & Völkers in direct marketing, providing this is in accordance with the data protection and competition rules);

●    Analysis of the website for determining user behaviour. (Legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour on our website for the purpose of continuously improving this or adapting it to the interests of our users);

●    Identification and possible blocking of users who have installed a so-called adblocker and who thereby block advertising. (Legal basis is the legitimate interest of Engel & Völkers of providing users who do not block advertising with wholly or partially web-financed offers);

●    In order to prevent fraudulent activities or misuse on the website or in connection with the website and to observe the legal stipulations for safe websites. (Legal basis is the legitimate interest of Engel & Völkers in remedying errors, guaranteeing system security and identifying impermissible access or access attempts.)

The legal basis for the processing of personal data is GDPR Article 6(1)(a), if the processing is based on consent, Article 6(1)(b) if the basis for processing is a contractual relationship and Article 6(1)(f) if the basis is the legitimate interests of Engel & Völkers.

processes the personal data of property app users for the following purposes:

●      Fulfilment of the requests of the app users (legal basis of the data collection is the consent of the user in accordance with Art. 6(1)(a) EU General Data Protection Regulation (GDPR)). Analysis of the property app to determine usage behaviour (legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour in our property app for the purpose of continuously improving this or adapting it to the interests of our users);

Nature of supply of personal data and consequences of objection

The personal data is voluntarily provided by users. They may freely decide whether to make personal data available to Engel & Völkers and may subsequently withdraw their consent from the processing of personal data which have already been made available. Withdrawal may mean that the Engel & Völkers website is no longer usable.

Processing methods

Users’ personal data may only be processed in case of need and processing will be performed electronically only, in particular by way of: gathering, registration, organisation, storage, consultancy, processing, amendment, selection, extraction, comparison, use, interconnection, access and communication, blocking, deletion and destruction of the data. Processing may be carried out electronically or non-electronically.

Access to data

The personal data is processed by Engel & Völkers and (in respect of individual items) particularly by

●    Employees (permanent employees such as job-holders and independent property consultants) and consultants authorised to administer the website and property app and provide the associated services;

●    Third-party supplier companies (e.g. IT service providers, hosting providers, etc.) to which Engel & Völkers has outsourced processing services as part of a job processing agreement.

Information about the data

As the responsible authority we are able to provide information about your personal data. However, this information may only be given for the following reasons:

·       In the case of fulfilment of legal obligations or obligations arising from regulations and guidelines under national or European laws.

·       For defence in court in the case of a legal dispute.

Disclosure of data

If your query relates to offers from other companies of the Engel & Völkers Group, Engel & Völkers transfers the personal data entered by you in this case to the respective company from the Engel & Völkers Group with your prior consent or on the basis of its legitimate interests.[A10]  Other than this, your personal data will not be disclosed by Engel & Völkers.

Disclosure of data in non-EEA countries

In principle, Engel & Völkers does not transfer personal data to non-EEA countries without your consent. The servers used by Engel & Völkers are located within the European Union.

If your query relates to companies of the Engel & Völkers Group outside the European Union, we communicate your data under your consent.

In cases where personal data is transferred to countries that do not offer the same level of protection as within the European Union and you have not expressly agreed to the transfer of your data to those countries by way of your consent, Engel & Völkers will ensure that certain contractual obligations under applicable data protection law (including the execution of standard contractual clauses approved by the European Commission) are agreed with each service provider, unless Engel & Völkers can invoke other legal grounds for the transfer of personal data.

Saving and deleting of data

Engel & Völkers saves personal data for the time necessary for achieving the purposes for which the data was gathered and processed, including any storage period stipulated under the applicable legislation (e.g. retention of bookkeeping vouchers) and in any case for a maximum of 24 months [A11] after the personal data was gathered.

Use of cookies

Use of cookies on the website

In order to improve website browsing, Engel & Völkers uses “cookies”. Cookies are small text files, generally consisting of letters and numbers, stored on the user’s web browser on their PC and containing pseudonymised data. Cookies allow a website to recognise the user’s computer in order to follow searches made on several pages of a website and to identify users who return to a website. Cookies may have technical, analytical or profiling purposes.

The direct and indirect cookies used by Engel & Völkers are summarised here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

The website uses the following technical cookies:

For storing language selection _icl_visitor_lang_js, _icl_current_language, evlocale.For storing selection of measuring units engelundvoelkersconfig.For storing last search requests LAST_SEARCH.For storing the watchlist ID watchlist_id.For storing test reference within AB tests user_ab.For storing references to distributed systems in load balancers BIGipServergroup-rz-webfe-prod.

Engel & Völkers informs users that they may deactivate or remove cookies in their web browser by following the instructions on the following links:

●      Internet Explorer ((https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies).

●      Mozilla Firefox (https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored).

●      Safari (https://support.apple.com/kb/PH19214?viewlocale=en_US&locale=de_DE).

The website also uses analytical cookies set by third-party providers, e.g. Google (see also provisions on use of analysis programs and tracking tools) and Adroll (https://www.adroll.com/de-DE/about) /Privatsphäre) and Haufe (https://de.onlinehelp.umantis.com/index.php/Cookies).

In more detail:

a)       Google Analytics

Engel & Völkers uses the web analytics service Google Analytics from Google Inc. (“Google”) for analysing the use of websites. The information generated by cookies about the use of websites is generally transferred to a Google server in the USA and stored there. Engel & Völkers uses Google Analytics solely with the extension "ga ('set', 'anonymizeIp', true)", in order to ensure that IP addresses are only processed in a shortened version and in order to prevent direct references to individual persons. Google may transfer data to third parties if this is prescribed by law or if third parties process these data on behalf of Google. Google will not publish the IP address of the user in connection with other Google data. Users may at any time prevent the recording and storage of data by Google Analytics, by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

b)       Universal Analytics

Engel & Völkers uses the Universal Analytics functions provided by Google. These functions allow Engel & Völkers to record and analyse socio-demographic data about users by means of a Google ID (if available) and by means of cookies generated by Google from advertising contents (DoubleClick). If a Google ID is available, the data controller will be able to record this data across all devices (e.g. if users have both a smartphone and a PC) for analysing visitor flows across all devices. Users may at any time prevent the recording and storage of data by Google Analytics by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This website does not use profiling cookies.

Use of cookies and other tracking in the Property App

Engel & Völkers needs statistical information on the use of the Property App to make it more user-friendly. For this purpose, Engel & Völkers deploys the following analysis tools. The providers of the tools process data, where personal data are processed, as a processor in accordance with the instructions of Engel & Völkers.

To find out which other cookies the Property App uses click here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

Google Analytics

Google Analytics is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Analytics with the additional feature offered by Google to anonymise IP addresses: In this case, Google's IP address is usually already shortened within the EU and only in exceptional cases in the US and in any case only saved in abbreviated form. The privacy policy can be viewed here: https://privacy.google.com/businesses/processorterms/

                               

If you want to opt out of Google Analytics tracking, go to your system settings and disable Google Analytics access in the Tracking section of the “Engel & Völkers Property Search” app.

If you want to opt out of tracking Google Analytics on Android, go to the app settings and disable Google Analytics access.

HockeyApp

HockeyApp is provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). We use HockeyApp for error analyses and to improve the property app. If it crashes, the user may agree to submit a crash report to HockeyApp. A crash report includes information about the crash date and time, the affected software module, the operating system and language used, and the device type and IP address. The crash report will only be sent to HockeyApp once this has been specifically approved. The information contained in the crash report may be partially processed in the United States. HockeyApp is a service from Microsoft. Legal information about it can be found here: 

https://azure.microsoft.com/de-de/support/legal/.

The privacy policy can be viewed here: 

https://www.microsoft.com/de-de/privacystatement/OnlineServices/Default.aspx

Crashlytics

Crashlytics is an analysis tool offered and operated by Crashlytics Inc., based in Cambridge, MA, USA. Crashlytics generates crash reports, i.e. reports about malfunctions or failures of the app, where and in which context these have occurred, how many users of the app are affected, etc. Engel & Völkers uses these reports to detect malfunctions or failures to be able to react faster, more purposefully and more efficiently in the interests of the users and to be able to improve the app technically. For this purpose, Crashlytics, together with the user’s Symphony-related app ID, which can be deleted at any time, records data on the crash and on general data of the respective IT environment (in particular on the used device, the mobile service provider and the operating system). If personal or pseudonymous data is included, Crashlytics will delete it within seven days. This information will give Crashlytics and subsequently Engel & Völkers insight into whether and how the app works and is used, especially the malfunctions and failures that occur. Further information is available at try.crashlytics.com/terms/privacy-policy.pdf.

Links to social media pages

This website contains links to the main social media network sites (e.g. Facebook and Twitter). These are not embedded social media plug-ins, but a link through which no personal data is transmitted to the social media operators.

Rights of persons concerned

You have the right to information on the processing of your personal data (for example, the origin of this data, the processing purpose, the modalities of the data processing). Furthermore, on certain conditions, you are entitled, at any time, to object to data processing in the future, to limit it or to demand the deletion of the data. Finally, you can prevent the sending of advertising material or the implementation of market research or commercial communications at any time.

In summary, you have a right to

-       information,

-       correction,

-       deletion (or to be forgotten),

-       limitation of processing,

-       data portability,

-       objection to the processing of your personal data,

-       complaint to the supervisory authorities.

Please note that your right to deletion is subject to certain restrictions. For instance we need not or may not delete any data which we need to retain for a further period under a statutory retention period. Data needed by us for the establishment, exercise or defence of legal claims are also excepted from your right to deletion.

To exercise the above rights and to request information, users may write to the following e-mail address hongkongmmc@engelvoelkers.com[A12]  or postal address Engel & Völkers VJI Limited, [A13] Shop A, 95 Caine Road, Mid Level West, Hong Kong. Similarly, users may at any time withdraw consent to, correct and delete the processing of their data.

Contacts

The responsible authority for processing of data is Engel & Völkers VJI Limited, [A14] Shop A, 95 Caine Road, Mid Level West, Hong Kong. In the event of questions regarding our data processors, we are happy to make a current list of these available to you.

If you have a complaint regarding the way that we process your data, you have the opportunity to submit a complaint to the supervisory authority. This is: 

Free and Hanseatic City of Hamburg

Hamburg’s representative for data protection and freedom of information

Prof. Dr. Johannes Caspar

Kurt-Schumacher-Allee 4, 20097 Hamburg

Mailbox@datenschutz.hamburg.de[A15] 

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