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Insider Useful Tips To Sell Your Property Faster (Even In A Market As Competitive as Hong Kong)

Hong Kong - Sell HK property

In a highly competitive real estate market mixed with a downturn in economy where supply tends to outstrip demand, selling a property fast doesn’t usually happen. There are obviously ways you can sell a home faster, one of which is by lowering the price but nobody wants to do that if there are other options available. Price point aside, there are plenty of creative and strategic ways you can do do enhance a home’s attractiveness and consumer appeal besides lowering the asking price. The real estate trends this year are telling us that the year 2017 is the year to sell. If you are considering and taking action to start the selling process, the good news is that you are already ahead of the curve. In the real estate industry as many of you know, timing and location is everything! Location can make or break a deal for legitimate reasons that we have discussed in our previous blog articles. Do refer back to our previous posts for more insider information about the real estate market especially pertaining to Hong Kong and the Asia region. Timing alone can be the deciding factor on how fast you are able to get your property off the market and money in your pocket, and in a city like Hong kong, navigating the real estate industry is literally like swimming in an ocean infested with sharks who haven’t eaten in weeks. The market is tough, which means your strategies to sell a home needs to be constantly updated, evolving and staying at the top of its game, otherwise your listing will become a distant memory in many potential buyers’ eyes. 

If this is not your first rodeo, you know the drill. There’s a lot that’s involved when it comes to selling a property intelligently. It’s one thing to attempt to sell, but a whole other story to successfully sell at a price that’s a good deal for your standards. For starters, if you don’t already having a trusted real estate agent, it’s time to get on the hunt for one because this person will be your go-to expert to help you with anything real estate related. Not to mention, there’s also the tedious job of taking professional quality listing photos, staging your home to attract potential buyers and constantly updating the different venues of marketing strategies. Here’s a good tip to remember: in a world that is as fast-paced as it is today, everything is constantly changing. A new year can mean new marketing strategies and new selling tactics, so get ready to play your game plan right for 2017.

The real estate market is always changing with the evolution of technology. Sometimes it’s more predictable and other times it can be quite uncertain, which is why we have compiled this great list of tips for both rookies and veteran sellers to take note of to sell a property faster. Whether you are looking to sell your property in a declining real estate market or a fairly vibrant one, these tried and tested useful tips given by real estate professionals below can help you learn how to step up your game, generate buyers’ interest and unleash your home for the best deal you can get. 

Be assertive about hiring the RIGHT agent for you

Finding the right real estate agent who understands your needs and can work smart with you is like trying to land that perfect spouse. There are thousands and millions of choices out there but finding the right person who meshes well with your work ethics, lifestyle and financial needs is like trying to find a needle in a haystack. It takes time, trial and error but when you do find that right agent, most of your work will be much more smooth sailing from there. How do you find the right agent when there are hundreds to thousands of real estate agencies and independent agents in your city? Not only does this person need to understand your needs, wants and desires, he or she should also be able to work autonomously and be capable of making the wisest decisions to take the most of the stress off of you. There is no perfect formula or qualities that make a real estate agent the right agent for you because it is all very dependent from person to person and case by case. There are simple ways you can go about starting your search for one though. To begin with, your agent should and must know the ins and outs of your market, and not just know it in the general sense but really understand it and know it like the back of their hand. Let’s talk about Hong Kong as an example. 

Hong Kong is not a big city compared to most metropolitans of the world if you measure it strictly by size. Hong Kong has about an area of 2,754 km², with a population size of about 7 million people. The urban area of Hong Kong has one of the highest population and employment density in the world with real estate property prices to match, topping it on the list of the most expensive real estate cities to live and invest in. Although the city area is small, Hong Kong is highly dense when talking about property. There are numerous residential neighbourhoods in Hong Kong each with its own distinct characteristics. What is interesting about Hong Kong is that neighbourhoods literally right next to each other can be a world of difference, and you don’t have to travel far to get a sudden change of scenery. This is one of the main reasons why Hong Kong is such an appealing city for expats to settle down in, as there’s something for everyone. This takes us back to the question of finding the right real estate agent. Real estate agents in Hong Kong are extremely competitive, but they should all have different areas of expertise in the industry. Finding a real estate agent who knows Hong Kong Island is not enough, you need to find an agent who knows right down to your neighbourhoods of interest, has a professional track record of making successful deals in those areas, is familiar with working with people of your demographic, so on and so forth. An agent who is great at working with locals in more local areas is probably not the right choice for you if you are an expat with properties to sell in more international neighbourhoods if you will. Work with someone who is professional and creative. In a competitive market as high as Hong Kong where everyone is vying for the same locations, you really need to stand out to make a mark in the industry. If you are trying to sell your home to the families demographic, a smart and creative agent might recommend staging your home to be more family and children-friendly. On the other hand, if you are listing a bachelor’s pad, consider turning one of the rooms in to a home office or “man cave” for showings. 

As you can see, it’s all about creativity and working with the right agent who can foresee and execute these strategies will put you in front and center view in front of the right potential buyers. You need to know your consumers in order to sell the product, therefore do not skimp on finding the ideal real estate agent to help you along with the selling process. The interview process is a very important but often neglected one. Most people will just walk in to a real estate firm and work with the first agent they meet. This is a mistake. An agent who is right for your friend might not be the right agent for you, therefore be patient and take the time to vet out the right person to partner up with. 

Get professional and emphasize on your listing photos

In today’s world where photos literally speak a thousand words, your home/property needs to be extra well-represented in its listing photos. Sellers think it’s okay to skimp on professional listing photos but you are losing a lot of leads by not investing in quality and professional photos. The majority of listings are online these days and the average attention span of most digitally-connected human beings are shorter than a goldfish, which means you have less than ten seconds to capture your audience’s interest with your listing photos. When selling your home, you have to do everything in your power to enhance its appeal and decrease its time on the market. Time is money and any additional time that a property is on the market can drastically affect your property’s attractiveness and selling value. This is why it’s imperative that you never cut corners during the selling process, and this begins with investing in quality photos that will actually capture the attention of potential buyers. The advancement of the digital age has propelled the real estate industry in the way that it now operates. Buyers now are able to access hundreds of thousands of high-quality photographs and videos of properties filtered to their ideal desires at the simple click of a button. If you want your home to make a stunning first impression - we’re talking about the “WOW Factor”, this is reason enough why it is essential that you get professional real estate photographs shot for your property listings. Professional photos can make your home look even more attractive to potential buyers whereby reducing its time spent on the listing market. It’s a simple fundamental concept; people like things that are aesthetically pleasing to look at. Nobody wants to look at dimly lit, blurry, and amateur photos of a home to invest in. It turns people away. It’s an opportunity cost for you as the seller to try to cut corners and count pennies because this is one of the first things that potential buyers will see. It’s the hook. Your home has to stand out! Give them the hook to draw them in to the negotiation process. 

Dont neglect the latest tech tools

It is year 2017. We cannot emphasize that enough. Professionals spanning all industries will be pulling out all the stops on the latest tech tools and strategies. Although a professional photographer is what you need to make your listing stand out, you will need to do more to get ahead of the game when anybody with a smartphone and the right business sense can build a flourishing business. Luxury real estate professionals are now investing in to 3-D virtual reality home tours and even drone photography to truly showcase a home. Our advice for you is to keep up with the latest technology or work with someone who is well-versed in the tech space. No business can expand on a global or even regional presence without the backing up digital tools. Lots of older professionals in all industries complain about the use of tech and how difficult it is to navigate but its indispensable knowledge that cannot be neglected in 2017 and beyond. 

Go Social! (Even if you are not a fan of social media)

Adding on to the importance of technological tools, we cannot forget about social media of course. Social media is all around us these days. Even big brands and corporations are finally understanding the importance of social media and how it can help business to consumer interaction in driving sales. Social media is not a simple concept to understand, it’s a whole new world of marketing - one that can be a gold mine if you know the secrets behind it. Make sure you and/or your real estate agent understands how to use social media for business purposes. It’s not enough to just showcase your home online, you need to list and have digital presence on the platforms where buyers are searching. Gone are the days when buyers would scour the newspapers for listings. now, everything is online and the more solid understanding you have of the digital space and how it can work for you in selling your home, the better it will be. Ask your agent where he or she plans to put your home’s online listing and why. Social platforms like Facebook and Instagram have special functions for small businesses to use their hyperlocal marketing capabilities to drive online traffic. 

In Hong Kong, we can still use most of the social media platforms that the rest of the world uses. Cross the border in to China and you are met with a whole new real estate world where things like Facebook, Instagram, Pinterest, Google and many more social platforms are blocked. China, specifically Shenzhen is the most advanced city now when it comes to the tech space. Just Wechat and Weibo alone has entirely transformed the way that businesses are built and run in China. It is a phenomenal and crazy powerful achievement that China has managed to incorporate all the functions of multiple western digital platforms all in to just one App. The entire country runs on one App supremely efficiently, even down to searching for, buying and selling real estate properties. We bring this up because it’s so important to know your locale and your demographic. What works as marketing tools for Hong Kong and abroad would not work in China. Understand your market, your consumers, their purchasing behaviour, and your property will sell much faster than if you just relied on the traditional methods passed down over the years. 

Revamp your property and freshen it up!

Almost every seller loves their home. Lots of happy memories were made there and there’s a definite sentimental value and emotional attachment, which is why most sellers price their homes at much too high of a price compared to the actual market value. People can never understand why their “perfect” home sits on the market for weeks to months without so much of a glance and it baffles them. As a seller, you need to step back from your emotions and take a look at your property from an objective point of view - ask yourself, “What would I perceive if this were not my home and I am viewing it for the first time ever?” 

Take a hard detailed look at the good, the bad, the unpleasant, and figure out what kind of changes you need to incorporate to sell your home faster. Figure out what needs upkeep, what needs renovation, what would make your home go from “Oh this is nice” to “Wow I want to live here now!” Take action, because there is ALWAYS room for improvement even if you think your home is perfect the way it is already. Keep an open mind when it comes to selling because reality check - the customer is most often usually right. Listen to any specific feedbacks as these could be the turnoffs that are driving serious buyers away. 

Make your home look as it’s new, because that’s what potential buyers want to see. Buyers don’t care to throw down cash on a home that looks run down and lived in, so make sure your place looks fresh, clean and shows at the best it can be so that buyers can visualize themselves in the space. A fresh space will sell for more money and sell faster. Even an inexpensive home can be made to look more luxurious and expensive with the right upkeep, small renovations or even a fresh coat of paint and a new carpet. Stage your home as you would a luxury resort and entice the buyers to want to live there. Everyone knows that making a home look nice is a no brainer, but there’s another way to tap in to potential buyers’ subconscious mind and that is by playing with their olfactory senses. Smells are powerful and can leave a lasting memory in a person’s brain. Go one step further at your next property showing and make the home smell heavenly, either with fresh flowers, plants, freshly baked goods or any smells that are reminiscent of a warm, loving home. The little details matter and we assure you that this will leave a pleasant memory for potential buyers to remember you by.

Figure out the right price to list your property at

Coming up with the right price to sell your home is a challenging balancing act. Obviously, we all believe in the worth of our home for good reason and it’s natural to want to ask for as much as possible. We also have to be realistic because asking for too much right off the bat will turn away potential buyers, yet you don’t want to lowball yourself with a price that’s much lower than your home’s real worth. The “right” price is a tough one to figure out, but this is where working with a good real estate agent can help evaluate the market and resist the temptation to either - overprice your home - or give in to your fears and undervalue it tremendously. There are solid reasons why it’s important to have a good strategy from the start and price your home correctly from the get-go:

    • You can attract more buyers - it’s better to price your property right from the start in order to maximize the number of serious qualified buyers. You can always negotiate the price with serious buyers but if you price the value way above a certain budget, you will end up vetting out even the more serious buyers before they even get a chance to see your home. 
  • You will sell your home faster, for a higher price - In a hot market with exciting demand, a home that is fairly priced is able to receive multiple offers because people recognize that it is a good deal. Good deals can even start a bidding war that drives the final offer above your original asking price. On the other hand, if you overprice your home from the start, you will end up scaring away some buyers. Most will not even bother to make an offer if the home is way overpriced at its original asking price. If your home doesn’t sell for months, it’s a good indication that it’s not priced right. The longer a property stays on the market, the lower its final selling price will be, which is what every seller wants to avoid.
  • Buyers will have more confidence in your property - There’s always a catch with home values. If you price it too high, you will scare potential buyers off. If you price it too low, potential buyers may wonder if there’s something wrong with your property that you are not letting on. However, if you offer a fair, competitive price on your home that is comparable to similar homes in your neighbourhood, there’s a higher chance that buyers will have confidence in your home value. This is why understanding your market thoroughly is vital to the success of your deal. 


Long story short - to sell your home faster and for more, price it correctly at the start.

Dont hastily reject at any offers

The real estate industry is never a for-sure, as a matter of fact, it’s always filled with ups and downs and a bit of uncertainty. Each year’s market trends and predictions are different and can be a bit of a gamble at times. In a market of uncertainty, it may be smart for sellers to take the first reasonable offer they receive - or risk leaving the property on the market and letting it devalue. The wisest thing to do is evaluate each offer carefully and don’t jump the gun. In a buyer’s market, the seller cannot dictate the terms as much, therefore its crucial that sellers tread carefully when making such big decisions. 

If and when in doubt, our professional team of real estate experts at Engel & Volkers are happy to chat with you and help you sell and buy properties. Feel free to contact us to help advise on any real estate questions that you may have.  

iously ways you can sell a home faster, one of which is by lowering the price but nobody wants to do that if there are other options available. Price point aside, there are plenty of creative and strategic ways you can do do enhance a home’s attractiveness and consumer appeal besides lowering the asking price. The real estate trends this year are telling us that the year 2017 is the year to sell. If you are considering and taking action to start the selling process, the good news is that you are already ahead of the curve. In the real estate industry as many of you know, timing and location is everything! Location can make or break a deal for legitimate reasons that we have discussed in our previous blog articles. Do refer back to our previous posts for more insider information about the real estate market especially pertaining to Hong Kong and the Asia region. Timing alone can be the deciding factor on how fast you are able to get your property off the market and money in your pocket, and in a city like Hong kong, navigating the real estate industry is literally like swimming in an ocean infested with sharks who haven’t eaten in weeks. The market is tough, which means your strategies to sell a home needs to be constantly updated, evolving and staying at the top of its game, otherwise your listing will become a distant memory in many potential buyers’ eyes. 

If this is not your first rodeo, you know the drill. There’s a lot that’s involved when it comes to selling a property intelligently. It’s one thing to attempt to sell, but a whole other story to successfully sell at a price that’s a good deal for your standards. For starters, if you don’t already having a trusted real estate agent, it’s time to get on the hunt for one because this person will be your go-to expert to help you with anything real estate related. Not to mention, there’s also the tedious job of taking professional quality listing photos, staging your home to attract potential buyers and constantly updating the different venues of marketing strategies. Here’s a good tip to remember: in a world that is as fast-paced as it is today, everything is constantly changing. A new year can mean new marketing strategies and new selling tactics, so get ready to play your game plan right for 2017.

The real estate market is always changing with the evolution of technology. Sometimes it’s more predictable and other times it can be quite uncertain, which is why we have compiled this great list of tips for both rookies and veteran sellers to take note of to sell a property faster. Whether you are looking to sell your property in a declining real estate market or a fairly vibrant one, these tried and tested useful tips given by real estate professionals below can help you learn how to step up your game, generate buyers’ interest and unleash your home for the best deal you can get. 

Hong Kong - Sell HK home fast

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This data protection information applies to the use of the website https://www.engelvoelkers.com/hongkong/ (hereinafter referred to as “website”) and the Property Search App, a mobile application for property searches (hereinafter referred to as “property app”) and is valid from 25 May 2018.

The following information applies to both the website and the property app, unless expressly stated otherwise.

 

Engel & Völkers VJI Limited in its function of responsible authority (hereinafter also referred to as “Engel & Völkers”) informs its users that

by using the website, personal data about them will be processed, in particular:

●    personal data (e.g. e-mail address, first name, surname, title, address, telephone number – in the following “Data” or “Personal data”) provided by users at the time of registration on the website (e.g. in connection with contact requests and mailing of newsletters);

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by using the property app, personal data about them will be processed, in particular:

●    e-mail address, first name, surname, title, address, telephone number provided by users at the time of sending an enquiry;

●    Whenever the app is accessed, the usage data of the respective app user is saved. This data comprises: operating system used and, if applicable, the browser type, current language setting of the smartphone, information about the Internet service provider of the user, name of the retrieved page and, if applicable, the origin page, date and time of retrieval, amount of data transmitted, status report on whether the retrieval was successful, session identification number.

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Engel & Völkers, as a responsible authority,

processes the personal data of website users for the following purposes:

●    Fulfilment of user’s requests (legal basis is contract performance and the legitimate interest of Engel & Völkers in transferring contact requests within the Engel & Völkers Group to the appropriate company. The above “Engel & Völkers Group” comprises Engel & Völkers AG and its domestic and foreign associated companies in terms of the German Companies Act Sec. 15 ff, and the (master) licensees affiliated with this group of companies. A current listing of these licensees can be obtained here: https://www.engelvoelkers.com/de/unternehmen/standorte/);

●    The forwarding of e-mail newsletters on the company’s own offers and advertising by the company or third parties to the legally permissible extent or based on consent. (Legal basis is the legitimate interest of Engel & Völkers in direct marketing, providing this is in accordance with the data protection and competition rules);

●    Analysis of the website for determining user behaviour. (Legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour on our website for the purpose of continuously improving this or adapting it to the interests of our users);

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The legal basis for the processing of personal data is GDPR Article 6(1)(a), if the processing is based on consent, Article 6(1)(b) if the basis for processing is a contractual relationship and Article 6(1)(f) if the basis is the legitimate interests of Engel & Völkers.

processes the personal data of property app users for the following purposes:

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The personal data is voluntarily provided by users. They may freely decide whether to make personal data available to Engel & Völkers and may subsequently withdraw their consent from the processing of personal data which have already been made available. Withdrawal may mean that the Engel & Völkers website is no longer usable.

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Users’ personal data may only be processed in case of need and processing will be performed electronically only, in particular by way of: gathering, registration, organisation, storage, consultancy, processing, amendment, selection, extraction, comparison, use, interconnection, access and communication, blocking, deletion and destruction of the data. Processing may be carried out electronically or non-electronically.

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The personal data is processed by Engel & Völkers and (in respect of individual items) particularly by

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As the responsible authority we are able to provide information about your personal data. However, this information may only be given for the following reasons:

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If your query relates to offers from other companies of the Engel & Völkers Group, Engel & Völkers transfers the personal data entered by you in this case to the respective company from the Engel & Völkers Group with your prior consent or on the basis of its legitimate interests.[A10]  Other than this, your personal data will not be disclosed by Engel & Völkers.

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In principle, Engel & Völkers does not transfer personal data to non-EEA countries without your consent. The servers used by Engel & Völkers are located within the European Union.

If your query relates to companies of the Engel & Völkers Group outside the European Union, we communicate your data under your consent.

In cases where personal data is transferred to countries that do not offer the same level of protection as within the European Union and you have not expressly agreed to the transfer of your data to those countries by way of your consent, Engel & Völkers will ensure that certain contractual obligations under applicable data protection law (including the execution of standard contractual clauses approved by the European Commission) are agreed with each service provider, unless Engel & Völkers can invoke other legal grounds for the transfer of personal data.

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Engel & Völkers saves personal data for the time necessary for achieving the purposes for which the data was gathered and processed, including any storage period stipulated under the applicable legislation (e.g. retention of bookkeeping vouchers) and in any case for a maximum of 24 months [A11] after the personal data was gathered.

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In order to improve website browsing, Engel & Völkers uses “cookies”. Cookies are small text files, generally consisting of letters and numbers, stored on the user’s web browser on their PC and containing pseudonymised data. Cookies allow a website to recognise the user’s computer in order to follow searches made on several pages of a website and to identify users who return to a website. Cookies may have technical, analytical or profiling purposes.

The direct and indirect cookies used by Engel & Völkers are summarised here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

The website uses the following technical cookies:

For storing language selection _icl_visitor_lang_js, _icl_current_language, evlocale.For storing selection of measuring units engelundvoelkersconfig.For storing last search requests LAST_SEARCH.For storing the watchlist ID watchlist_id.For storing test reference within AB tests user_ab.For storing references to distributed systems in load balancers BIGipServergroup-rz-webfe-prod.

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The website also uses analytical cookies set by third-party providers, e.g. Google (see also provisions on use of analysis programs and tracking tools) and Adroll (https://www.adroll.com/de-DE/about) /Privatsphäre) and Haufe (https://de.onlinehelp.umantis.com/index.php/Cookies).

In more detail:

a)       Google Analytics

Engel & Völkers uses the web analytics service Google Analytics from Google Inc. (“Google”) for analysing the use of websites. The information generated by cookies about the use of websites is generally transferred to a Google server in the USA and stored there. Engel & Völkers uses Google Analytics solely with the extension "ga ('set', 'anonymizeIp', true)", in order to ensure that IP addresses are only processed in a shortened version and in order to prevent direct references to individual persons. Google may transfer data to third parties if this is prescribed by law or if third parties process these data on behalf of Google. Google will not publish the IP address of the user in connection with other Google data. Users may at any time prevent the recording and storage of data by Google Analytics, by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

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Engel & Völkers uses the Universal Analytics functions provided by Google. These functions allow Engel & Völkers to record and analyse socio-demographic data about users by means of a Google ID (if available) and by means of cookies generated by Google from advertising contents (DoubleClick). If a Google ID is available, the data controller will be able to record this data across all devices (e.g. if users have both a smartphone and a PC) for analysing visitor flows across all devices. Users may at any time prevent the recording and storage of data by Google Analytics by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This website does not use profiling cookies.

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Engel & Völkers needs statistical information on the use of the Property App to make it more user-friendly. For this purpose, Engel & Völkers deploys the following analysis tools. The providers of the tools process data, where personal data are processed, as a processor in accordance with the instructions of Engel & Völkers.

To find out which other cookies the Property App uses click here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

Google Analytics

Google Analytics is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Analytics with the additional feature offered by Google to anonymise IP addresses: In this case, Google's IP address is usually already shortened within the EU and only in exceptional cases in the US and in any case only saved in abbreviated form. The privacy policy can be viewed here: https://privacy.google.com/businesses/processorterms/

                               

If you want to opt out of Google Analytics tracking, go to your system settings and disable Google Analytics access in the Tracking section of the “Engel & Völkers Property Search” app.

If you want to opt out of tracking Google Analytics on Android, go to the app settings and disable Google Analytics access.

HockeyApp

HockeyApp is provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). We use HockeyApp for error analyses and to improve the property app. If it crashes, the user may agree to submit a crash report to HockeyApp. A crash report includes information about the crash date and time, the affected software module, the operating system and language used, and the device type and IP address. The crash report will only be sent to HockeyApp once this has been specifically approved. The information contained in the crash report may be partially processed in the United States. HockeyApp is a service from Microsoft. Legal information about it can be found here: 

https://azure.microsoft.com/de-de/support/legal/.

The privacy policy can be viewed here: 

https://www.microsoft.com/de-de/privacystatement/OnlineServices/Default.aspx

Crashlytics

Crashlytics is an analysis tool offered and operated by Crashlytics Inc., based in Cambridge, MA, USA. Crashlytics generates crash reports, i.e. reports about malfunctions or failures of the app, where and in which context these have occurred, how many users of the app are affected, etc. Engel & Völkers uses these reports to detect malfunctions or failures to be able to react faster, more purposefully and more efficiently in the interests of the users and to be able to improve the app technically. For this purpose, Crashlytics, together with the user’s Symphony-related app ID, which can be deleted at any time, records data on the crash and on general data of the respective IT environment (in particular on the used device, the mobile service provider and the operating system). If personal or pseudonymous data is included, Crashlytics will delete it within seven days. This information will give Crashlytics and subsequently Engel & Völkers insight into whether and how the app works and is used, especially the malfunctions and failures that occur. Further information is available at try.crashlytics.com/terms/privacy-policy.pdf.

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This website contains links to the main social media network sites (e.g. Facebook and Twitter). These are not embedded social media plug-ins, but a link through which no personal data is transmitted to the social media operators.

Rights of persons concerned

You have the right to information on the processing of your personal data (for example, the origin of this data, the processing purpose, the modalities of the data processing). Furthermore, on certain conditions, you are entitled, at any time, to object to data processing in the future, to limit it or to demand the deletion of the data. Finally, you can prevent the sending of advertising material or the implementation of market research or commercial communications at any time.

In summary, you have a right to

-       information,

-       correction,

-       deletion (or to be forgotten),

-       limitation of processing,

-       data portability,

-       objection to the processing of your personal data,

-       complaint to the supervisory authorities.

Please note that your right to deletion is subject to certain restrictions. For instance we need not or may not delete any data which we need to retain for a further period under a statutory retention period. Data needed by us for the establishment, exercise or defence of legal claims are also excepted from your right to deletion.

To exercise the above rights and to request information, users may write to the following e-mail address hongkongmmc@engelvoelkers.com[A12]  or postal address Engel & Völkers VJI Limited, [A13] Shop A, 95 Caine Road, Mid Level West, Hong Kong. Similarly, users may at any time withdraw consent to, correct and delete the processing of their data.

Contacts

The responsible authority for processing of data is Engel & Völkers VJI Limited, [A14] Shop A, 95 Caine Road, Mid Level West, Hong Kong. In the event of questions regarding our data processors, we are happy to make a current list of these available to you.

If you have a complaint regarding the way that we process your data, you have the opportunity to submit a complaint to the supervisory authority. This is: 

Free and Hanseatic City of Hamburg

Hamburg’s representative for data protection and freedom of information

Prof. Dr. Johannes Caspar

Kurt-Schumacher-Allee 4, 20097 Hamburg

Mailbox@datenschutz.hamburg.de[A15] 

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This data protection information applies to the use of the website https://www.engelvoelkers.com/hongkong/ (hereinafter referred to as “website”) and the Property Search App, a mobile application for property searches (hereinafter referred to as “property app”) and is valid from 25 May 2018.

The following information applies to both the website and the property app, unless expressly stated otherwise.

 

Engel & Völkers VJI Limited in its function of responsible authority (hereinafter also referred to as “Engel & Völkers”) informs its users that

by using the website, personal data about them will be processed, in particular:

●    personal data (e.g. e-mail address, first name, surname, title, address, telephone number – in the following “Data” or “Personal data”) provided by users at the time of registration on the website (e.g. in connection with contact requests and mailing of newsletters);

●    personal data transferred from the user’s internet browser each time the user accesses the website is stored within log files, also known as server logs. This data comprises: IP address (Internet protocol address) of the accessing computer; name of the accessed site; date and time of access; related URL from which the user accesses the site; number of transferred data items; status report of successful access; session ID number.

by using the property app, personal data about them will be processed, in particular:

●    e-mail address, first name, surname, title, address, telephone number provided by users at the time of sending an enquiry;

●    Whenever the app is accessed, the usage data of the respective app user is saved. This data comprises: operating system used and, if applicable, the browser type, current language setting of the smartphone, information about the Internet service provider of the user, name of the retrieved page and, if applicable, the origin page, date and time of retrieval, amount of data transmitted, status report on whether the retrieval was successful, session identification number.

Purpose of processing

Engel & Völkers, as a responsible authority,

processes the personal data of website users for the following purposes:

●    Fulfilment of user’s requests (legal basis is contract performance and the legitimate interest of Engel & Völkers in transferring contact requests within the Engel & Völkers Group to the appropriate company. The above “Engel & Völkers Group” comprises Engel & Völkers AG and its domestic and foreign associated companies in terms of the German Companies Act Sec. 15 ff, and the (master) licensees affiliated with this group of companies. A current listing of these licensees can be obtained here: https://www.engelvoelkers.com/de/unternehmen/standorte/);

●    The forwarding of e-mail newsletters on the company’s own offers and advertising by the company or third parties to the legally permissible extent or based on consent. (Legal basis is the legitimate interest of Engel & Völkers in direct marketing, providing this is in accordance with the data protection and competition rules);

●    Analysis of the website for determining user behaviour. (Legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour on our website for the purpose of continuously improving this or adapting it to the interests of our users);

●    Identification and possible blocking of users who have installed a so-called adblocker and who thereby block advertising. (Legal basis is the legitimate interest of Engel & Völkers of providing users who do not block advertising with wholly or partially web-financed offers);

●    In order to prevent fraudulent activities or misuse on the website or in connection with the website and to observe the legal stipulations for safe websites. (Legal basis is the legitimate interest of Engel & Völkers in remedying errors, guaranteeing system security and identifying impermissible access or access attempts.)

The legal basis for the processing of personal data is GDPR Article 6(1)(a), if the processing is based on consent, Article 6(1)(b) if the basis for processing is a contractual relationship and Article 6(1)(f) if the basis is the legitimate interests of Engel & Völkers.

processes the personal data of property app users for the following purposes:

●      Fulfilment of the requests of the app users (legal basis of the data collection is the consent of the user in accordance with Art. 6(1)(a) EU General Data Protection Regulation (GDPR)). Analysis of the property app to determine usage behaviour (legal basis is the legitimate interest of Engel & Völkers in analysing user behaviour in our property app for the purpose of continuously improving this or adapting it to the interests of our users);

Nature of supply of personal data and consequences of objection

The personal data is voluntarily provided by users. They may freely decide whether to make personal data available to Engel & Völkers and may subsequently withdraw their consent from the processing of personal data which have already been made available. Withdrawal may mean that the Engel & Völkers website is no longer usable.

Processing methods

Users’ personal data may only be processed in case of need and processing will be performed electronically only, in particular by way of: gathering, registration, organisation, storage, consultancy, processing, amendment, selection, extraction, comparison, use, interconnection, access and communication, blocking, deletion and destruction of the data. Processing may be carried out electronically or non-electronically.

Access to data

The personal data is processed by Engel & Völkers and (in respect of individual items) particularly by

●    Employees (permanent employees such as job-holders and independent property consultants) and consultants authorised to administer the website and property app and provide the associated services;

●    Third-party supplier companies (e.g. IT service providers, hosting providers, etc.) to which Engel & Völkers has outsourced processing services as part of a job processing agreement.

Information about the data

As the responsible authority we are able to provide information about your personal data. However, this information may only be given for the following reasons:

·       In the case of fulfilment of legal obligations or obligations arising from regulations and guidelines under national or European laws.

·       For defence in court in the case of a legal dispute.

Disclosure of data

If your query relates to offers from other companies of the Engel & Völkers Group, Engel & Völkers transfers the personal data entered by you in this case to the respective company from the Engel & Völkers Group with your prior consent or on the basis of its legitimate interests.[A10]  Other than this, your personal data will not be disclosed by Engel & Völkers.

Disclosure of data in non-EEA countries

In principle, Engel & Völkers does not transfer personal data to non-EEA countries without your consent. The servers used by Engel & Völkers are located within the European Union.

If your query relates to companies of the Engel & Völkers Group outside the European Union, we communicate your data under your consent.

In cases where personal data is transferred to countries that do not offer the same level of protection as within the European Union and you have not expressly agreed to the transfer of your data to those countries by way of your consent, Engel & Völkers will ensure that certain contractual obligations under applicable data protection law (including the execution of standard contractual clauses approved by the European Commission) are agreed with each service provider, unless Engel & Völkers can invoke other legal grounds for the transfer of personal data.

Saving and deleting of data

Engel & Völkers saves personal data for the time necessary for achieving the purposes for which the data was gathered and processed, including any storage period stipulated under the applicable legislation (e.g. retention of bookkeeping vouchers) and in any case for a maximum of 24 months [A11] after the personal data was gathered.

Use of cookies

Use of cookies on the website

In order to improve website browsing, Engel & Völkers uses “cookies”. Cookies are small text files, generally consisting of letters and numbers, stored on the user’s web browser on their PC and containing pseudonymised data. Cookies allow a website to recognise the user’s computer in order to follow searches made on several pages of a website and to identify users who return to a website. Cookies may have technical, analytical or profiling purposes.

The direct and indirect cookies used by Engel & Völkers are summarised here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

The website uses the following technical cookies:

For storing language selection _icl_visitor_lang_js, _icl_current_language, evlocale.For storing selection of measuring units engelundvoelkersconfig.For storing last search requests LAST_SEARCH.For storing the watchlist ID watchlist_id.For storing test reference within AB tests user_ab.For storing references to distributed systems in load balancers BIGipServergroup-rz-webfe-prod.

Engel & Völkers informs users that they may deactivate or remove cookies in their web browser by following the instructions on the following links:

●      Internet Explorer ((https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies).

●      Mozilla Firefox (https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored).

●      Safari (https://support.apple.com/kb/PH19214?viewlocale=en_US&locale=de_DE).

The website also uses analytical cookies set by third-party providers, e.g. Google (see also provisions on use of analysis programs and tracking tools) and Adroll (https://www.adroll.com/de-DE/about) /Privatsphäre) and Haufe (https://de.onlinehelp.umantis.com/index.php/Cookies).

In more detail:

a)       Google Analytics

Engel & Völkers uses the web analytics service Google Analytics from Google Inc. (“Google”) for analysing the use of websites. The information generated by cookies about the use of websites is generally transferred to a Google server in the USA and stored there. Engel & Völkers uses Google Analytics solely with the extension "ga ('set', 'anonymizeIp', true)", in order to ensure that IP addresses are only processed in a shortened version and in order to prevent direct references to individual persons. Google may transfer data to third parties if this is prescribed by law or if third parties process these data on behalf of Google. Google will not publish the IP address of the user in connection with other Google data. Users may at any time prevent the recording and storage of data by Google Analytics, by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

b)       Universal Analytics

Engel & Völkers uses the Universal Analytics functions provided by Google. These functions allow Engel & Völkers to record and analyse socio-demographic data about users by means of a Google ID (if available) and by means of cookies generated by Google from advertising contents (DoubleClick). If a Google ID is available, the data controller will be able to record this data across all devices (e.g. if users have both a smartphone and a PC) for analysing visitor flows across all devices. Users may at any time prevent the recording and storage of data by Google Analytics by installing a Google-approved browser plug-in which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

This website does not use profiling cookies.

Use of cookies and other tracking in the Property App

Engel & Völkers needs statistical information on the use of the Property App to make it more user-friendly. For this purpose, Engel & Völkers deploys the following analysis tools. The providers of the tools process data, where personal data are processed, as a processor in accordance with the instructions of Engel & Völkers.

To find out which other cookies the Property App uses click here: https://www.engelvoelkers.com/en-de/privacy-policy-ag/doc/ev_cookies_lp.pdf.

Google Analytics

Google Analytics is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). We use Google Analytics with the additional feature offered by Google to anonymise IP addresses: In this case, Google's IP address is usually already shortened within the EU and only in exceptional cases in the US and in any case only saved in abbreviated form. The privacy policy can be viewed here: https://privacy.google.com/businesses/processorterms/

                               

If you want to opt out of Google Analytics tracking, go to your system settings and disable Google Analytics access in the Tracking section of the “Engel & Völkers Property Search” app.

If you want to opt out of tracking Google Analytics on Android, go to the app settings and disable Google Analytics access.

HockeyApp

HockeyApp is provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). We use HockeyApp for error analyses and to improve the property app. If it crashes, the user may agree to submit a crash report to HockeyApp. A crash report includes information about the crash date and time, the affected software module, the operating system and language used, and the device type and IP address. The crash report will only be sent to HockeyApp once this has been specifically approved. The information contained in the crash report may be partially processed in the United States. HockeyApp is a service from Microsoft. Legal information about it can be found here: 

https://azure.microsoft.com/de-de/support/legal/.

The privacy policy can be viewed here: 

https://www.microsoft.com/de-de/privacystatement/OnlineServices/Default.aspx

Crashlytics

Crashlytics is an analysis tool offered and operated by Crashlytics Inc., based in Cambridge, MA, USA. Crashlytics generates crash reports, i.e. reports about malfunctions or failures of the app, where and in which context these have occurred, how many users of the app are affected, etc. Engel & Völkers uses these reports to detect malfunctions or failures to be able to react faster, more purposefully and more efficiently in the interests of the users and to be able to improve the app technically. For this purpose, Crashlytics, together with the user’s Symphony-related app ID, which can be deleted at any time, records data on the crash and on general data of the respective IT environment (in particular on the used device, the mobile service provider and the operating system). If personal or pseudonymous data is included, Crashlytics will delete it within seven days. This information will give Crashlytics and subsequently Engel & Völkers insight into whether and how the app works and is used, especially the malfunctions and failures that occur. Further information is available at try.crashlytics.com/terms/privacy-policy.pdf.

Links to social media pages

This website contains links to the main social media network sites (e.g. Facebook and Twitter). These are not embedded social media plug-ins, but a link through which no personal data is transmitted to the social media operators.

Rights of persons concerned

You have the right to information on the processing of your personal data (for example, the origin of this data, the processing purpose, the modalities of the data processing). Furthermore, on certain conditions, you are entitled, at any time, to object to data processing in the future, to limit it or to demand the deletion of the data. Finally, you can prevent the sending of advertising material or the implementation of market research or commercial communications at any time.

In summary, you have a right to

-       information,

-       correction,

-       deletion (or to be forgotten),

-       limitation of processing,

-       data portability,

-       objection to the processing of your personal data,

-       complaint to the supervisory authorities.

Please note that your right to deletion is subject to certain restrictions. For instance we need not or may not delete any data which we need to retain for a further period under a statutory retention period. Data needed by us for the establishment, exercise or defence of legal claims are also excepted from your right to deletion.

To exercise the above rights and to request information, users may write to the following e-mail address hongkongmmc@engelvoelkers.com[A12]  or postal address Engel & Völkers VJI Limited, [A13] Shop A, 95 Caine Road, Mid Level West, Hong Kong. Similarly, users may at any time withdraw consent to, correct and delete the processing of their data.

Contacts

The responsible authority for processing of data is Engel & Völkers VJI Limited, [A14] Shop A, 95 Caine Road, Mid Level West, Hong Kong. In the event of questions regarding our data processors, we are happy to make a current list of these available to you.

If you have a complaint regarding the way that we process your data, you have the opportunity to submit a complaint to the supervisory authority. This is: 

Free and Hanseatic City of Hamburg

Hamburg’s representative for data protection and freedom of information

Prof. Dr. Johannes Caspar

Kurt-Schumacher-Allee 4, 20097 Hamburg

Mailbox@datenschutz.hamburg.de[A15] 

Send now

Follow us on social media



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