Have you noticed? Temperatures are rising and the sun is showing itself more and more. This can only mean one thing: spring is approaching fast! For many owners, this is the favoured season for selling a house. This also means, however, that comparatively many sellers are now competing for the favour of the buyers. In the following we have therefore summarised how you can score points with prospective buyers with the right marketing of your property and thus be one step ahead of your competitors:
Even if you decide to place the professional marketing of your property in the trustworthy hands of a real estate agent, there are many ways in which you can positively influence your house sale. Therefore, an important piece of advice: create a homely feel-good atmosphere for your visitors! Give prospective buyers an impression of what it would be like to live in your house. In addition, your property should of course be thoroughly cleaned and tidy. However, avoid overshooting the target: the interior should appear tidy but by no means sterile. What is also important: proper ventilation. Ensure that your rooms are always at a pleasant temperature and supplied with fresh air.
An unbeatable advantage of spring over the dark winter time: gardens and outdoor facilities are at their best. You should therefore spiff up your (front) garden and your entrance area in order to convey a harmonious first impression during viewings. Flowers such as crocuses, tulips, daffodils or primroses are particularly suitable. These are so-called early blooming plants and beautify the gardens already from March. Most other decorative plants will start flowering in April at the latest.
The right decoration will also help you score points with prospective buyers. Simply bring some of the magic of nature into your own four walls: cut flowers and tender shoots are perfect for this purpose. Leave the dark, strong tones of the winter months behind and use light, bright colours instead. A delicate green or classic white harmonise perfectly with the colours that can now be admired in nature. For individual colour accents, you can also choose Classic Blue, the Pantone colour of the year. This gives your interior decoration a stylish, maritime touch. However, do not overdo the decorative aspects! Just as when creating the atmosphere, it is important to leave the visitor enough room for the imagination.
For a perfect house sale in spring not only the presentation of your property is important, but also the way in which you reach potential buyers. While it is true that the importance of online advertisements has increased significantly in recent years, this does not mean, however, that tried and tested marketing models should be abandoned. Especially now in spring more and more walkers are out and about. This is a target group that you can easily attract with a "For Sale" sign for your property. The real estate experts at Engel & Völkers will also find the perfect marketing mix for your property to reach all potential buyers.
Would you like even more tips or would you like to have your property valued professionally and free of charge? Then contact one of our many shops in your area or write us via our contact form. We look forward to hearing from you!