Engel & Völkers Licence Partner Padova > Blog > An enhanced house is sold first and better

An enhanced house is sold first and better

Home Staging is a real art: the act of preparing the house, for sale or rent, with a scenographic approach, before proposing it on the market, bringing out its qualities and enhancing all the positive aspects it already has.


It is a very powerful real estate marketing tool that allows you to create an attractive solution for the largest number of prospective customers by concluding the deal more quickly at the right price. The aim is to make the property better and at a lower cost than a real renovation thus reducing sales times.


Home staging always takes into account the emotional involvement of those looking for a home and works searching for harmony, light, and balance that bring about a feeling of well-being. It creates an emotional impact by involving all the senses: setting up the property for prospective buyers and/or tenants is of help to make them "feel at home".


Let's remember that every home is unique, every person is unique and people choose a home on the wave of emotion; the aim of home staging is exactly this, to make them feel positive emotions, which will encourage them to buy quickly and without wasting too much time to haggle.


WHO CAN HELP US DO IT?


The home stager, a professional who combines interior design and real estate marketing skills.


In fact, even if at first glance interior designers and home stagers may seem to do the same work, in reality, they are quite different.

Both of them rearrange, design and furnish real estate spaces.

But, while the architect designs for a client he knows, who owns a house and wants to make it welcoming, livable and pleasant for himself, the home stager designs and sets up the dream house for the prospective buyer.


THE PHASES OF HOME STAGING


- First viewing survey: analysis of spaces and evaluation of furnishings

- Report: graphic design of the property analysis and cost estimate

- Setting up: the house becomes the undisputed protagonist!

- Interior photography: the beauty of the interior enhances the receptivity in the eyes of the future customer.


We want the client to think: " Yes, I want this house!"

An enhanced house is sold first and better

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Engel & Völkers
Licence Partner Padova
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    Italia | P.I. 04250150275

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