For many owners, spring and summer are traditionally the ideal seasons for selling real estate. A house sale in winter, on the other hand, is less favoured by homeowners - wrongly, as we find. Winter sales offer some seasonal advantages that every owner should be aware of. Five reasons why a house sale in winter is an absolute insider tip are presented below.
As mentioned earlier, homeowners focus on the warm seasons of spring and summer when selling their property. This means that the real estate market can be much more relaxed in winter and there are fewer properties to choose from. Owners seeking to sell in winter thus benefit from less competition in the real estate market. Making your property stand out on the market is thus considerably easier.
Not only the conduct of the owners, but also that of the buyers is different in winter. Experience has shown that in wet and cold weather, considerably fewer potential buyers venture outside to view a property. This can also be an advantage for property sellers. Because when potential buyers take the time to view a property during the often-stressful winter season, owners can be sure that they are genuinely interested. In addition, many buyers at the beginning of the year are still enthusiastic in their search for real estate and are accordingly motivated to quickly conclude a property purchase. The same also applies to the municipal employees who provide the necessary documents for the house sale as well as the required notary.
The relaxed market situation can also be an advantage when looking for an experienced real estate agent. Real estate agents are often less busy in the winter months than in the marketing-intensive spring and summer months. This not only makes it easier to agree appointments, owners also have the assurance that the real estate agent can concentrate even more intensively on marketing their property. Personal consultation, a realistic assessment of the purchase price and a tailored marketing concept are just some of the many reasons why you should seek the help of a real estate agent.
Especially at low temperatures in winter, properties exude a feeling of comfort and cosiness. Another seasonal advantage in favour of a house sale in winter is therefore the comfort of your own four walls. If you use home staging to present your home to potential buyers in the best possible light, you can make a particularly charming impression and create a powerful selling point. Use skilful and accentuated decoration to give potential buyers an impression of what it would be like to live in the new home.
Skilfully preparing your home significantly increases the chances of a successful sale, but also requires a lot of work. However, far less effort is required in the winter months than in spring and summer. This is mainly due to the fact that less attention is paid to outdoor areas such as the garden during viewings, so less preparatory work is required. Therefore, you should concentrate above all on showing the interior of your property from its best side.
The experienced real estate agents of Engel & Völkers will be happy to assist you with home staging, appointments and the sales process - at any time of the year, of course. Benefit from our decades of expertise and the global Engel & Völkers network. We look forward to hearing from you!