2017 closes with great news on the Gallo Nero markets: in fact, for the third consecutive year sales registered more than 37 million bottles of Chianti Classico all over the world. This is an historical milestone for an appellation that boasts a growth of marketed product that in these last eight years – since 2009, the world crisis darkest year – has reached nearly 50%.
USA confirms number one: a bottle of Chianti Classico out of three access this market, a very encouraging figure if considering the latest news on the overtaking of French wines on national products.
For the third consecutive year, also the demand of Chianti Classico in the internal market is growing. The chart of the Chianti Classico markets in 2017 is composed of the United States at number one (33%), then Italy with 23% and Germany with 12%. In fourth place, Canada (8%) and then Scandinavian countries (5%), United Kingdom (4%), Switzerland (3%), Japan (3%), Benelux, China and Hong Kong, Russia and France.
From the sale investigation of Gallo Nero led by the Consorzio, Chianti Classico boasts a widespread commercial penetration. Although the sale focus is still high in the historical markets, the Gallo Nero wines reach unusual ones too, beyond the classic commercial routes spreading all over the world: the appellation wines are distributed to more than 130 countries in the world.
“Some years ago, the Consorzio started investing on strengthening its historical markets also through some innovative activities that will allow us to get an increasingly stable and widespread presence in different target countries”, says Sergio Zingarelli, President of the Consorzio “In addition to usual B2B tasting events, trade fair participation, giving seminaries on the appellation and the promotion activities through classic channels and social media.
“Every market is important for Chianti Classico – ends Zingarelli – and 2018 will also be the year dedicated to the identification of the best practices to put in place in the foreseeable future, in order to enter new markets and conquer new consumer segments in the emerging markets”.
After ninety-eight years since its foundation, the active members (with producing wineries) of the Consorzio Vino Chianti Classico – the first Consorzio of winemakers in Italy – are 523. Today the Chianti Classico terroir can be rightly defined as a real “productive district” and rely on figures of “large companies”, with a global revenue of more than 700 million euros, a value of wine bottled production of around 400 million euros.