Kitzbühel is one of the most famous and exclusive ski destinations in the world. The Austrian winter sports resort near the metropolitan region of Munich is an attractive real estate location. Demand for holiday properties and second homes in the Kitzbühel region remains high. Due to the excess demand and the limited number of properties for sale, prices continued to rise over the first half of 2018. In prime locations, houses sold for up to 30 million euros. Europeans make up the largest group investing in Kitzbühel’s residential real estate market. The majority of buyers come from Germany, especially South Germany. Other prospective buyers come from Holland, Belgium, Italy and England. Domestic investors are predominantly from the Vienna area, or they are locally based property developers. It is only possible to acquire real estate in Kitzbühel as an EU citizen, so international investors from overseas only make up a very small percentage of buyers.