The advantages of an international network in the franchise business
Contacts are the key to the franchise business. Learn all about the many advantages an international network offers not only to you, but also to your customers.
A large network increases your success
In the franchise business, a large network is particularly profitable. If you are building a network, you benefit from a comprehensive repertoire of tips and support that your partners can give you. Your openness will benefit not only you but also your customers!
The network opens up a whole range of possibilities for you: you can expand your business area and thus obtain further sales opportunities. You can also optimize the service for your customers, since you can also offer certain services internationally with the right partner abroad.
This is illustrated by the example of the real estate sector. A property that is not located in your franchisee's licensing area but abroad. Not only do you profit from your contacts, the customer also benefits from your large network and the cross-border service. They produce a win-win situation for your franchise, brand and customers.
The brand is significantly strengthened by international recognition
The advantages of international franchising are far beyond the advantages of the national franchise. You are assured of a speedy market penetration abroad if you are able to integrate into an international network. This way you profit from international know-how, which can also be transferred to the local market. If your franchise concept can also be implemented internationally, it only reaffirms that your concept works on many markets. This fact gives a potential franchisee a certain degree of certainty and increases confidence in the system, which in turn leads to increased willingness to invest.