Whether you’re new to the world of real estate or an experienced agent, a customer acquisition strategy is vital to your success. Sellers are looking for an agent who can offer property maximum exposure for a quick sale at the most competitive price. Use the following tips to boost your own profile as an agent among today’s market-savvy sellers.
7 reliable ways to boost real estate acquisitions
1. Use targeted Facebook advertising
With over two billion monthly active users as of June 2017, Facebook’s audience includes a significant number of potential leads. Generate real estate acquisitions with targeted Facebook ads, which allow you to focus on specific demographics or groups. Facebook’s own algorithms offer advertisers plenty of insights, giving real estate agents the chance to focus advertisements on users of a particular age, location, or pattern of behaviours indicating an impending home sale.
2. Join online neighbourhood communities
Facebook and other social media platforms provide another way to target real estate acquisitions: through joining neighbourhood groups. Become part of the local community through these groups, whether it’s through supporting historic preservation projects or commenting on residential development plans.
3. Team up with local businesses
Networking is a tried and true way to generate leads and grow your sphere. You can do this at a local level with nearby vendors and businesses. Encourage local banks, solicitors, lenders, interior designers and other related professionals to give you referrals by creating special offers for them and building relationships.
4. Set up a home valuation website
The majority of home sellers try to get a ballpark figure of what their property might be worth before contacting a real estate agent. If you provide this information, you’ll become the first point of contact for sellers. Create a landing page that focuses on home valuations and use digital marketing or SEO tactics to push it to the top of localised search results. Our company blog provides actionable tips for marketing.
5. Offer a concrete plan to FSBOs
Traditional forms of drumming up new business for real estate acquisitions includes cold calling and door knocking. Improve your chances of success by focusing your efforts on FSBOs, or properties listed For Sale By Owner, as these sellers are already keen to put their property on the market. If you offer them a strategic marketing plan, they may be swayed to go with an agent.
6. Deliver quality printed content
Door hangers and mailing lists still have a time and place, provided you do your research first to find specific communities with a high rate of sales. Another option is to publish high quality content in neighbourhood-specific magazines, where high end readers will become familiar with your brand.
7. Generate leads through former clients
Finally, don’t neglect to stay in touch with former clients as a means of finding new real estate acquisitions. According to 2016 NAR Statistics, 64% of home sellers choose to list with an agent they met through a personal referral.
The top concern for sellers is your ability as an agent to find a buyer, so you need to prove through your customer acquisition strategy that you have the local insight and network to get the job done. With this combination of traditional and digital marketing approaches, you can reach the highest percentage of hot leads.