Our Marketing Strategy
At E&V Sara Grech, we provide the best marketing techniques to help find the perfect buyer for the perfect home. With our 3 core values: Passion, Competence and Exclusivity, we devote the proper time, effort and resources to getting it right.
Great marketing begins with a solid brand. In 1985, Sara Grech founded her own real estate company following the experience she had with the first brokers on the island. The success of the Sara Grech Ltd. quickly grew and the company became an established household brand name widely known throughout the island; by 1999, Sara Grech Ltd. had offices located throughout Malta and Gozo. With a firm hand on the local real estate industry, in 2012, Sara Grech Ltd. was in search for a footing within an international network. In February 2013 a new company image was launched – Engel & Völkers Sara Grech, a co-brand with an international renowned brand based in Hamburg.
Over the years, we have worked closely with our partners, implementing a complete marketing system of a variety of print, online and merchandising tools, as well as helping the Maltese community through local activities. Obviously some of the tools that we use fall under the category of Customer Relationship Marketing (CRM) because it works to acquire data which will and could be used later on in future marketing efforts. Other tools that help raise brand awareness include our property postcards and leaflets that provide an insight in who we are and what we do and how we can be contacted as well.
There is much more to showing or advertising your property on the market. When marketing your property we take many marketing techniques into consideration. The base of any marketing activity we undertake starts off by trying to put ourselves in the buyers’ proverbial, ‘shoes.’ Such questions asked include:
How are we going to attract buyers? Is the property on the market at the right price? Would this property be an ideal investment? How quickly would I sell or rent the property?
With our experienced staff, we will help you give answers to these frequently asked questions. All you have to do is call us, or fill in your property details by clicking here. It is important for you to know that you will pay no fees whatsoever, unless all the efforts we put in your property leads to the sale or let of your property.
Advertising With Us
Once your property is registered with us, we would include your property in our exclusive database so that whenever a client enquirers about a property it will come up for a recommended viewing. Your property also is promoted in local media as well with our connections throughout the E&V network we are able to promote your property in over 38 countries. We can guarantee that we would do whatever we can by using our expertise in the field, to help make the transaction of your property as smooth as possible.
It must be noted that a substantial amount of our marketing budget goes towards advertising your property on the local market. There are various media services that we use, which include: newspapers, magazines, radio, online and emails. As said before we also allocate advertising budget towards marketing your property in overseas publications and newspapers as well!
In our property lounges around Malta one can find in-house catalogues of some of the properties we have to offer. The window displays are also changed regularly in order to give as much exposure as possible to the number of exclusive properties we have on our database.
The internet has been a game changer in many businesses. This holds true in the Real Estate Market. The internet allows us to feature your property to a broader audience on our website. The E&V Sara Grech website is listed on most search engines such as Google, Bing and Yahoo. All attempts are made to keep the website regularly updated, with as many details as possible. Our showcased properties on our website include photographs and property description. One can also note that we give a good summary of the location of the property. We know that we only show case a fraction of what is on our database, but it gives our viewers a good idea of what we have to offer. If you are interested in viewing our website please click here.
The power of social media networks has never been so important especially in today’s world. With an already large fan base on the networks of Facebook, Linkedin, Google+, Twitter, Pinterest and Youtube, your property will advertised amongst thousands of internet users making use of the web to search for properties.
This is just a brief summary of what we are able to do. For more information call your nearest property lounge or just pop by our main office and who knows we could sell your property, or find you the perfect home.