An aura for brands

Interior design for airlines and sophisticated hotels, attractive shop design and exclusive residential architecture - Hollin + Radoske Architects uses spatial concepts to mediate values.

Hollin + RadoskeA precision landing for the first class lounge - effective brand staging is a matter of course for Bernd Hollin and Alexander Radoske. And not only with regard to their long-standing client Lufthansa. For more than ten years, Hollin+Radoske Architects has also enjoyed the confidence of Hugo Boss. The Frankfurt architects are no fans of extravagant spectacles and opt instead for effective company presentations in a spatial context. "Over time we have developed a sense for what values and messages can be mediated to the customer through design", says Bernd Hollin. "We do not rely on short-term trends, for us architecture is about long-term values." At Lufthansa this concept is reflected throughout, from the lounge areas to the first class terminal. Here, the emphasis of their design is on service, safety and reliability. "Guests want to feel welcome and appreciated", says Bernd Hollin.

At the fashion company Hugo Boss, it is the differentiation of the brands which is important. Here, the architects work hand-in-hand with the internal planning team to conceptualise the realisation of flagship stores, mono-brand stores and shop-in-shop solutions for the various labels. "We work on the aura of the brands." Alexander Radoske and Bernd Hollin founded their office in 1997 in Frankfurt am Main, after completing their studies in architecture at the TH Darmstadt. Local projects such as their recent "Stanley Diamond" restaurant project has put them in the limelight. Their good sense for detail and material and colour selection is also appreciated by private builders. Currently, the 24-strong team is working on an exclusive villa in Bad Soden.

Hollin + RadoskeBernd Hollin and Alexander Radoske (r) practice sustainable interior design.  According to them: "A brand is not about revolution." More information can be found at www.hollinradoske.de

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