The two most important factors of a successful career in real estate are people skills and marketing. A well-researched and intelligently crafted social media presence can maximise them both.
Here's a rundown of the most powerful channels of social media for realtors, along with some tips on how to use each of them to their fullest effect.
The undisputed giant of social networking, Facebook is an essential element of real estate social media. In addition to having your own page, you'll want to get involved with groups on Facebook. These allow you to tap into the local side of online marketing, putting you in touch with both fellow realtors and prospective clients.
In terms of market share, YouTube is second only to Facebook. It's unique among social media channels, primarily due to its content form: video. This provides an opportunity for realtors to take advantage of visual aspects, which is a real boon when marketing property.
Compiling showreels of your best monthly properties is an excellent way to use social media for real estate. As ever, encourage your viewers to interact with your content. Pose questions for debate in the comments. Finally, ask your subscribers to share your content across other social media channels.
Because it’s a short-form forum, Twitter works best as a platform for sharing content on other channels. Link to YouTube videos, on-site blogs and pieces of industry news from reputable sources. What's important here is your engaging and punchy tone of voice. You've don't have much space to get your message across, so make every word count.
Shrewd use of hashtags is the fastest way to garner a following on Twitter, which leads us onto another eminently hash-taggable form of social media for realtors.
Instagram takes the visual element of YouTube and builds on it. This platform of social media for real estate is an excellent place to share inspiring images of properties on your books. As with Twitter, you can use hashtags to reach a new audience. However, what this particular real estate social media platform is lacking is space for text. To direct your audience to your longer-form content, keep an up-to-date link in your bio. You can also link to your exposés in an instagram story.
No professional social media presence would be complete without a Linkedin profile. Rather than reaching out to customers, this is a space for networking with other realtors. Not only will this help you build your professional network, but you'll also find it a forum for useful and valuable advice and tools.
As with Facebook, Linkedin allows you to create and participate in groups. This is a smart way to create a niche within your real estate social media presence, focusing on specific parts of your industry, such as luxury property.
Clever tips like these form the basis of your marketing training at the Engel & Völkers academy, along with vital information about property markets worldwide.