With digital and social media platforms becoming the new way of marketing, one should think that finding potential buyers would be easier? The only problem is that individuals looking to purchase a property still believe in a very hands-on approach when making such a big investment, after all – seeing is believing.
“Presentation is a key factor to make your listing fly of the 'For Sale'”shelf” advises Craig Hutchison, CEO of Engel & Völkers Southern Africa.Pictures can be misleading and therefore old school methods such as staging a show house and inviting buyers to view your home is still a fail proof way of creating an interest in your property. Although taking in to account the security risk of inviting complete strangers into your house, might leave you eliminating this option, you need to investigate the options available to you.“When making use of a reputable property sales advisor, they are dedicated to your specific needs and limit the feet which pass through your home. This will ensure peace of mind that the necessary security measures have been taken” says Craig. Engel & Völkers Southern Africa has adapted alternatives to the standard showdays by means of hosting power hours. Screened and qualified buyers on their data base, fitting the profile of what your holding has to offer, are invited to view your home under the supervision of the agent. Thus giving you more freedom with less time out of your own home and the security of knowing that someone takes care of formalities for you whilst at the same time respecting your privacy and security.