What really counts: a relationship built on trust
For the real estate agent, a house sale and the associated procedure are part of everyday routine – even though each property and client demand bring their own challenges. For clients, on the other hand, the marketing of their property is associated with many questions, expectations and anxieties. How long will it take to sell the house? Will the selling price live up to my expectations? What documents are needed?
These are also some of the questions that our client Ursula Mackenbrock from Venice asked herself when she decided to sell her home. However, the native-born German had a clear idea on what quality requirements the real estate agent had to fulfil in order to answer these questions.
U.M.: "It was especially important for us to be able to have a trusting relationship with our real estate agent. For me, this also includes complete transparency and well-trained professionals with good manners. Orderliness and conciseness during the property presentation were also important to us. And, last not least, a certain measure of hospitality, for example a cup of coffee when visiting the branch office."
The reason why the client opted for Engel & Völkers in the end was not only due to Ursula Mackenbrock’s high quality demands, but also to recommendations by family members:
U.M.: "My children in Germany insisted right from the start that we go to Engel & Völkers. My daughter had bought a property in Frankfurt in 2017, and had benefited immensely by the all-round competence of Engel & Völkers."
So the Mackenbrock family took the matter to the real estate agent Gianluca Alpe from Engel & Völkers Jesolo. Being an experienced real estate agent, he is well aware of just how important a property sale or acquisition can be for clients:
G.A.: "A house sale or purchase is one of the most important decisions a person can make in his lifetime. In such cases, a good real estate agent should always look through the eyes of the client in order to gain a better understanding of his actual requirements and provide him with the best possible advice when the time is right."
Aligning expectations with reality
There are many hurdles to be crossed from the first consultation until the sale of the property is concluded. The many different marketing options, both online and offline, can be overwhelming, in particular for home owners with little experience in selling a house. That’s why Gianluca Alpe developed an individual marketing strategy for our client, which was specifically aimed at the relevant target group.
U.M.: "Here in Venice we wanted a reputable real estate company with international experience and well-trained professionals to handle the property sale. Of course, we are aware that Mr Alpe cannot conjure up prospects like rabbits out of a hat. And he made this very clear to us."
But the experienced real estate agent was also quite sure that the marketing of the Mackenbrock family property would turn out to be a success:
G.A.: "From a marketing perspective, I was confident that the opportunities provided by Engel & Völkers would have the desired effect. Ms Mackenbrock immediately agreed with the marketing strategy I suggested and trusted our recommendations. I am happy to say that not only my expectations, but also those of Ms Mackenbrock were completely fulfilled."
The reason for Gianluca Alpe being so confident about the marketing of the property lies not only in the marketing possibilities provided by Engel & Völkers, but also in the real estate agent’s professional experience. In his 13 years of experience in the real estate sector, the Venetian Gianluca Alpe has developed a keen sense of the particularities that make a property unique.
G.A.: "Ms Mackenbrock’s estate was in an excellent condition and was situated in an outstanding tourist and residential environment with swimming pool, only a few metres from the pier to the Venetian islands."
“We would choose Engel & Völkers again anytime.”
The outstanding condition of the property as well as the extensive and comprehensive services provided by Gianluca Alpe made the marketing of the Mackenbrock family estate a resounding success.
U.M.: "In particular, we have to commend Mr Alpe’s availability via Whatsapp. He could be contacted quickly anytime – which was a great help and provided us peace of mind."
How would you sum up the service you received from Engel & Völkers? The response of the Venetian-by-choice:
U.M.: "We would choose Engel & Völkers again anytime. The company’s competence and international presence builds trust, courage as well as success. Expertise, honesty and the willingness to provide support when the going gets tough – all this has left us completely satisfied!"
Just like Ursula Mackenbrock, clients all over the world trust the well-founded expertise and unique marketing opportunities of Engel & Völkers. Gianluca Alpe is only one of over 10,000 people operating as part of the international network of Engel & Völkers. If you too are interested in marketing your property successfully, we would be happy to advise you. We are looking forward to hearing from you!