Hotel Development Opportunity in Mijas (Málaga)

The plot is located in the AR UE S13 – Espartales II area and is classified as Undeveloped Urban Land with Detailed Planning (SUNC-OP). An urbanization project and its implementation under the Urban Compensation System are required, and this plot represents 32% of the entire Implementation Unit (UE) within the Board of the System. This plot in Mijas Pueblo offers an excellent opportunity for hotel development. With an area of ​​8,686 m² and designated hotel use under the local planning framework, the site allows for a buildable area that varies between 4,300 and 6,500 m², depending on the applied building coefficient (0.50–0.75 m²/m²). The maximum site coverage is set at approximately 30–40%, with building heights limited to three or four stories above ground level, ensuring landscape integration and compliance with urban design guidelines. The building area is concentrated in a single hotel building, with the possibility of landscaped areas, swimming pools, and common open spaces. Compatible uses allow for the integration of restaurants, cafes, event spaces, and shops related to tourism, always subordinate to the main hotel use. The project’s potential capacity ranges from 120 to 270 hotel places, depending on the chosen operating model. A compact urban hotel would maximize the number of rooms and focus on year-round occupancy, while a resort-style development would prioritize guest experience, offering fewer units but larger spaces per guest, complemented by amenities such as wellness, leisure, and food & beverage facilities. Both scenarios are viable, with the urban hotel model emphasizing efficiency and occupancy, and the resort model targeting higher average daily rates and international clientele. Design considerations include balancing volumetric integration with the site’s topography, ensuring adequate setbacks, and providing differentiated access for guests and services. Parking and landscaped areas are essential components, while operational strategies should focus on diversifying revenue streams through restaurants, wellness facilities, and event spaces in addition to room sales.