Engel & Völkers
  • 2 min read

Agent Sale Versus Auction Sale

Three business professionals having a casual meeting by a window in a bright office space. Two women in white blazers and a man in a gray suit are engaged in conversation, with one woman holding a tablet. Natural light streams through large windows in the background.

Selling your property through a real estate agent in South Africa provides significant advantages over auctioning, particularly regarding pricing and overall perception. Craig Hutchison, CEO of Engel & Völkers Southern Africa, highlights that professional agents offer critical expertise that can maximize your property's value, avoiding the pitfalls associated with auction sales.

Table of Content

  1. Professional Expertise and Accurate Pricing

  2. Avoiding Negative Perceptions and Risks of Auctions

  3. Dedicated Service and Focused Efforts

Professional Expertise and Accurate Pricing

Real estate agents have extensive knowledge of the local market, enabling them to accurately price your property from the start. This strategic pricing attracts serious buyers who recognize the true value of your property. Skilled agents negotiate on your behalf to secure the highest possible offer, marketing your home until the optimal price is achieved.

Real estate consultation in a modern luxury property: A female real estate agent in a light gray suit presents property data on a tablet to two interested clients - a woman in a white blazer and a man in a dark suit. The scene takes place in an elegant living space with a floating staircase, marble elements, floor-to-ceiling windows, and natural light. The clients are looking with interest at the presented information.

Sell successfully with Engel & Völkers

As a first step, we will assess the full potential of your property – with all its details and special features – and include this in our free and non-binding property valuation.

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Avoiding Negative Perceptions and Risks of Auctions

Auctioning a property can create negative market perceptions, especially if the property fails to sell or achieves a price below market value. Potential buyers might perceive an auctioned property as distressed or problematic, significantly reducing its perceived value and attractiveness. Selling through a professional agent protects the property's reputation by maintaining its perceived market value and attractiveness.

Find your dream property

Dedicated Service and Focused Efforts

Engaging with an agent through an exclusive mandate guarantees dedicated and personalized attention. Agents working exclusively on your behalf focus their resources and marketing efforts specifically to your property, offering regular updates and tailored advice, leading to a at an optimal price.

In conclusion, partnering with a reputable real estate agent like Engel & Völkers Southern Africa ensures your property maintains its optimal market perception and achieves the best possible pricing outcomes. This strategic approach significantly mitigates the risks and potential negative impacts associated with auctions.

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Professional in a gray suit and white shirt smiling confidently while holding a smartphone, standing in front of classical white buildings with arched windows and elegant architectural details.
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Engel & Völkers South Africa

1st Floor, Needwood House Broadacres Shopping Centre, Cedar Avenue

Fourways, Johannesburg

Tel: +27114650410