Engel & Völkers, the leading German company in the intermediation of high standing properties in the world, has chosen the city of Lisbon to open its fourth Metropolitan Market Centre (MMC) of the Iberian Peninsula. After the success achieved with the three previous MMCs in Spain (Barcelona, Madrid and Valencia) and in other cities of the world such as Rome, Paris, Dubai and New York, the German firm hopes to revolutionise the residential real estate market in the Portuguese capital.
"The decision to create an MMC in Lisbon is a reflection of the company's commitment to the Portuguese market and, in particular, to the city of Lisbon, as its residential market has enormous potential for us," says Juan-Galo Macià, CEO of Engel & Völkers in Spain, Portugal and Andorra. To do this, Engel & Völkers has invested 1.3 million euros and has created 15 jobs to support the 150 estate agents that it expects to recruit soon in order to meet the demand of national and international clients.
"The application of this new strategy in Lisbon is a revolution for the Portuguese real estate brokerage market that will undoubtedly place us in the most premium segment of the sector," adds Macià. The agents will have the best possible platform to carry out their work: the formation of the Engel & Völkers Academy and access to a prestigious international network that the brand enjoys.
The MMC will focus its activity in the 24 civil parishes of Lisbon as well as in the residential areas near the city. In this way, it will reinforce the positioning and objectives of Engel & Völkers in Portugal that have marked the company's trajectory since 2006; the year it started operating in the country through franchises. Currently, it is present in Albufeira, Cascais, Comporta, Estoril, Naciones Park (Lisbon), Restelo (Lisbon), Sintra, Lagos, Vilamoura, Portimão, Quinta do Lago, Vila Nova de Gaia and Porto (Foz and city ).
Just like in all the MMCs in the world, the one in Lisbon will change the rules of the real estate market by dividing the city by zones. Each team will work in a specific area, geographically distributing the staff's responsibilities and taking care of the entire portfolio in the sales department. This new dynamic will allow the best agents to have access to continuous training, legal advice, market studies, IT services and technological platform, as well as a dedicated section with work desks and communal areas.
