Is the property sector one of your great passions and you want to get into the business by opening up your own agency? Then you've probably already heard about the estate agent franchise system, an agreement between an independent agent and a major estate agent brand. If you are thinking about committing yourself go such a partnership, are you already aware of its many benefits? Here are the main ones.
Benefit from the brand's reputation
The first big advantage of becoming franchised is also certainly the most visible: the franchisee benefits from the brand’s image and reputation. By including the name of an established brand to his or her business, the franchisor also receives extra recognition from the public.
Let's put ourselves in the shoes of potential clients. They are seeking to buy or rent or on the contrary, want to sell a property they own. To do so, they want to entrust this task to an agency they can trust. When it comes to choosing one, they will in most cases prefer an agency whose name or logo they recognise rather than a small business that they have never heard of.
Unconsciously or consciously, clients often feel reassured to see the name of a brand that they know. In addition, a company, which is already well-established, has many branches and has been around for many years, is reassuring for the customer. If this brand is already known and still in existence, it is because it works well. Being attached to a known brand is therefore a sure way to attract new clients.
Benefit from many tools and services and proven methods
When you set up your own agency, you usually have to start all by yourself. Not if you are part of a franchise network, though. In this case, the franchisee benefits from tools and services developed by the franchisor, as well as from proven methods.
The franchisor can provide the franchisee, for example, with a personalised website, professional property management software, training ... But they also have access to contacts at a national level with support from their network. Since they are not alone but can rely on the network’s influence, franchisees can negotiate framework agreements with external services and thus benefit from preferential rates. All these advantages are just a few examples of the services and tools made available and their specific features vary according to the franchise network.
But on top of all that, the franchisee benefits from the franchisor’s proven methods. Because of its age, the brand already has experience in the market and its methods have already proven themselves when put into practice. Thus, franchisees benefit from reliable advice and ideas that they can then apply, knowing that they have already proven to generate positive results.
Be part of a network of agencies
The last advantage of becoming a part of a franchise network is that all franchisees are in a franchise network. Becoming a franchisee is being part of a network of several hundred agencies and therefore benefitting from their experience and expertise. Thanks to these links between various agencies, the franchisee is never alone when facing the difficulties of the estate agent profession.
Network members can exchange information, ideas and their experience during regular events and meetings organised by the franchisor, but also online through forums available on the network’s Intranet. Thus, franchisees can form a network that is designed to provide mutual help and exchange. Being a franchisee means being part of a group of professionals and being supported by your colleagues.
Become a franchisee
Benefit from the franchisor’s brand image, experience, services and tools as well as the expertise of other franchisees. Becoming part of a franchise network means benefitting from many advantages for the franchisee while your business still retains its independence. But the specific features change from franchisor to franchisor. That's why you have to choose the brand that best suits you. Now, all you have to do is choose your brand and dive right in!