Engel & Völkers Licence Partner Brugge > Blog > Deman Brussels, a passion for cars

Deman Brussels, a passion for cars

Deman Brussels, a family business in which the father and mother, as well as their sons, their uncles and an aunt work, has struck out on a new course to follow the family's first love. After having been a Mercedes dealer from 1994 to 2018, the company will, from now on, sell collector sports cars of all brands.

Loïc Deman, one of the sons, explains: "We decided to leave the brand in order to turn the focus back on our true passion. We will continue to offer all the usual services for Mercedes customers as an independent dealer, but we now also specialize in the purchase and sale, cosmetic work and general mechanics of vintage cars".

A former racing driver and expert in his field, Loïc Deman continues: "We no longer wanted to 'just' sell cars, but instead add real shared pleasure into the deal. This is simply another way of approaching our trade, so that we can continue to do what we love with expertise, precision and an ever growing passion".

This passion is quite evident from the astounding number of cars on display. It is probably the only place in Brussels where Ferrari, Porsche and Mercedes come together in such profusion that it gives the showroom an atmosphere not unlike that of a museum. The workshops and showrooms can also be hired by people in search of unusual and original venues for events.

Although sports cars is the first love at Deman Brussels, their import of the Brough Superior adds another touch of exclusivity to the company. A specialist French company has revived this brand of motorcycles, which dates back to the turn of the century, by redesigning it with elegance, expertise and technology. We can thank the Deman Brussels family business for bringing it into the Benelux region.

For more than a quarter of a century, the world of "automobile passion" has considered Deman Brussels to be the benchmark for high-end prestige cars, thanks to the company's expertise and know-how. You can continue to count on them to provide the most highly qualified services for your everyday use Mercedes in the fastest possible turnaround time – from mechanical maintenance to repairs, and even bodywork. All these services are carried out by highly qualified mechanics in workshops at the cutting edge of modern technology.

But now, on top of these same services, the company will also offer services involving the most exceptional collector cars – with the same enthusiasm and the same passion.

This past December, Deman Brussels held a cocktail party to celebrate 25 years in the business. To celebrate the inauguration of its new workshops and showrooms, the company opened its doors to lovers of prestigious cars of all brands. In an evening to be remembered, sporting legends and collectors came together in the very heart of the new 15,000 m² showroom – even Dany Boon, a friend and client of the family, was kind enough to come and share his passion for beautiful cars.

Deman Brussels

Boulevard du Triomphe 103, 1160 Auderghem
+32 (0)2 649 99 00

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