The message of advertising has a powerful persuasive power especially if it is well constructed. We have all been, at one time or another of our life, won over by the history of a product and by the way it is presented to us. It goes without saying that emotions motivate the need in the buyer and lead him on to buy a product in a fluid and natural way. The storytelling has proved its effectiveness, even in the field of real estate.
This technique applies especially to ancestral real estate and historic cities such as Antwerp, Bruges or Brussels. By highlighting the story of your home, the buyer manages to project more easily. The storytelling then seduces by inviting the buyer to be part of this story that started him dreaming.
The purchase of real estate is primarily motivated by rational criteria such as PEB certificate, surface area and style. Nevertheless, houses with a real history can attract more buyers: the sale is thus more focused on emotional parameters than on arguments.
For sellers, tracing the story of a house can add value to the property and make it irresistible to potential buyers. At ENGEL & VÖLKERS, we carry out a small research to constitute the main vectors of this history: archive of the village or the city, anecdotal stories of the neighbourhood, etc.
A good storytelling is not about reciting all the historical facts related to your property. It would be more interesting to select a few elements around which you can weave your story. If a house has a beautiful cellar, once used to preserve the best wines of the city, no need to dwell on other less significant details. You will have everything to gain by basing the history of your property on this aspect of an irrevocable wealth.
If you wish to find out how much your property is worth, contact the nearest ENGEL & VÖLKERS agency and receive an estimate without any commitment. Click HERE to find your nearest agency.